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Topic: Upfront

Auto, Studios Start Upfront Fox, ABC and The CW sell a chunk of their advance avails as the market pops to life

In the wee small hours of Friday morning, a weary network ad sales executive sent a text to a colleague who, earlier that evening, had pinged him to inquire about…

June 4, 2012, 12:02 AM EDT

Upfront Begins to Heat Up as Fox, ABC Cut First Deals Auto, movie dollars jumpstart the 2012-13 bazaar

The 2012-13 upfront marketplace sleepily shook itself to life today, as Fox began piecing together a wave of preliminary commitments. Sources say that the network is doing business with two of…

May 31, 2012, 6:26 PM EDT

CBS Halfway to a Super Bowl Sellout Despite GM snub, inventory is in high demand

General Motors may have motored away from its traditional Super Bowl advertising commitments, but the loss of the auto giant hasn’t had a material impact on CBS. According to CBS Corp.…

May 30, 2012, 6:04 PM EDT

Hang 10: The Year's Most Promising Failed Pilots Roseanne, Sarah Silverman, Will Forte projects falter

Perhaps no exchange more efficiently lays bare the unsentimental heart of the TV business quite like the back-and-forth between Jules and Vincent at the beginning of Quentin Tarantino’s Pulp Fiction.…

May 23, 2012, 7:33 PM EDT

Handicapping the Cable Upfront A roundup of the winners and losers

Cable networks have griped for years that it’s past time they achieved parity in ad rates with broadcasters—and at some conglomerates (namely, NBCU), cable outshines broadcast. But despite cable’s sturm…

May 21, 2012, 12:15 AM EDT

Nets Prime the Pump Broadcast networks unveil ambitious slates

Trying to gauge the quality of a 22-episode television series by watching three minutes of foot-age culled from the pilot is akin to declaring your major when you’re in kindergarten.…

May 21, 2012, 12:04 AM EDT

Prime-Time Matchup A breakdown of shows going head-to-head

MONDAY 9-10 ABC Dancing With the Stars vs. CBS 2 Broke Girls/ Mike & Molly vs. FOX The Mob Doctor vs. NBC The Voice As much as you never want to drag…

May 21, 2012, 12:01 AM EDT

OMFG: The CW Shakes Up Prime-Time Roster With resolution in sight for ‘Gossip Girl,’ net preps five new series

Like someone joggling a Magic 8-Ball in order to elicit a more positive result, The CW has shaken up its prime-time schedule, sending four of its signature programs to new…

May 17, 2012, 3:59 PM EDT

The 10 Best Upfront Presentations (So Far) From robots to an attempted seduction by Jennifer Love Hewitt, some nets really know how to party

The upfronts are supposed to be an opportunity for cable and broadcast networks—and now digital content providers—to unveil their slates of new programming before an audience of advertising executives, in…

May 17, 2012, 12:00 AM EDT

CBS Upfront: Sales Pitch or Victory Lap? Les is more as Moonves screens new drama series

CBS on Wednesday kicked off its 2012-13 upfront presentation with what amounted to a victory lap, as executives went to novel (and sometimes gonzo) efforts to celebrate the network’s ratings…

May 16, 2012, 8:39 PM EDT