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Topic: Upfront

Burke: NBC Is Leaving $1 Billion on the Table Network exec vows to gain equal footing with rivals

NBC is consisting on crumbs while its broadcast television rivals dine like kings, and Steve Burke is fed up. Speaking to investors Thursday at the Bank of America Merrill Lynch 2012…

September 13, 2012, 8:25 PM EDT

Earnings and Ratings Down, Viacom Declares Victory in DirecTV Spat Analyst: When will you start firing people?

Viacom chairman Sumner Redstone began Friday's Viacom earnings call by praising company CEO Philippe Dauman for his role in the carriage dispute with DirecTV last month. "Philippe has been a…

August 3, 2012, 12:44 PM EDT

Cable Closes the Books on a Solid Season Networks prepare to wrap their upfronts with hefty commitments from tech and luxury automakers

As the cable upfront market winds down, networks and advertisers have just one little thing to worry about: the future. With brands preparing to roll out a whole range of new…

June 25, 2012, 12:03 AM EDT

That's a Wrap: Broadcasters Close Out Upfront Market NBC, Fox book the last of their fall TV deals

The broadcast bazaar is closed for business, as NBC and Fox late Wednesday wrapped up the last of their respective upfront deals. Sources confirmed that both stragglers had crossed the finish…

June 13, 2012, 8:22 PM EDT

Closing Time: ABC Nails Down the Last of Its Upfront Deals Broadcast market now certain to be flat versus a year ago

The last of the upfront deals were being sewn up late tonight, as ABC joined CBS on the far side of the finish line.  According to media buyers, ABC was able…

June 12, 2012, 8:46 PM EDT

CBS Wraps Final Upfront Deal Dollar volume flat versus lucrative 2011-12 market

CBS has finalized its 2012-13 upfront deals, leading the marketplace with the highest pricing increases in the industry. According to industry sources, CBS sold its prime-time ad inventory at a healthy…

June 12, 2012, 5:43 PM EDT

USA's Patrick Trettenero Upped to VP Creative, Branded Content Exec will oversee on-air creative for social TV, upfront presentations

USA's Patrick Trettenero has been promoted to vp creative, branded content from his previous post as creative director. At USA, Trettenero helped launch the network's in-house agency Character Brandworks, where…

June 12, 2012, 12:20 PM EDT

Scant Drama as Upfront Rolls On CW is only net to wrap advance selling, as Fox, CBS, ABC post high single-digit lifts; NBC lags

If you had to characterize the 2012-13 upfront marketplace in a single word, you could do worse than invoke the value-neutral interjection “meh.” On the one hand, the broadcast networks may…

June 11, 2012, 12:02 AM EDT

The CW Wraps Upfront Deals; Turner Joins the Fray Digital packages boost ratings-challenged broadcaster

The CW is the first network to finish writing its upfront business, taking in approximately $400 million to $410 million in advance commitments for the 2012-13 TV season. Volume was…

June 7, 2012, 2:38 PM EDT

Idle Threat? GM’s stall tactics chill upfront, but history favors the networks

General Motors is driving a hard bargain, calling on broadcast networks to roll back pricing on their 2012-13 upfront inventory by as much as 20 percent—an opening gambit that has…

June 5, 2012, 5:05 PM EDT

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