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Topic: Upfront

The 5 Buzziest Television Trends That Defined This Year's Upfronts

From digital disruption to Kiefer Sutherland

The annual broadcast upfronts week has wrapped, as the networks spent four days wooing buyers with their new schedules, lots of impressive-sounding stats (some figures were more accurate than others)…

How TV Networks Battled Back This Week Against Bold Claims by Digital Companies

At stake: the $17 billion advertising marketplace

"Is television dead?" During Turner's upfront presentation on Wednesday, truTV host Billy Eichner called that a silly question, adding, "It's so stupid. That's more stupid than not giving Samantha Bee The…

The 10 Most Memorable Moments From This Year’s Upfronts

Which network was the funniest, and which had the best Hamilton parody?

That's a wrap on upfronts week, where the networks were unusually cordial to one another—well, except for Jimmy Kimmel—as they banded together to attack a common foe: digital video companies. But…

Movie Theaters Are Thriving With Millennial Viewers, According to Ad Sales Teams

Upfronts say data shows a growing passion for cinema

Talks of a merger between movie theater advertising powerhouses Screenvision and National CineMedia (NCM) broke down 14 months ago. A little over a year later, the companies are going their…

After Snagging Supergirl, The CW Will Devote 40% of Its Fall Schedule to Superhero Shows

DC Comics series kick off Monday through Thursday

If you switch on The CW this fall, there's a 40 percent chance you'll see a superhero series. The network's fall schedule, which it announced today ahead of its upfront presentation…

CBS Uses Carpool Karaoke and Hamilton to Celebrate Its Top Dog Status at Upfronts

Network announces Good Wife spinoff for CBS All Access

CBS was in the mood to celebrate during its upfront presentation for buyers at New York's Carnegie Hall Wednesday afternoon. And with good reason: Not only was it the most-watched…

Turner's Upfront Features a Drone, a Wolf and a Plea From Samantha Bee

And more digs at digital metrics

Turner's upfront presentation this morning became the first to feature a drone and a Wolf. CNN anchor Wolf Blitzer emceed the event, which represented eight Turner networks as well as Turner…

CBS Wins No. 1 Spot in TV's Coveted 18-49 Demo and Adds New Comedies to Stay on Top

Network beats NBC and proves appeal with younger viewers

Several networks have claimed that they are No. 1 in some demo or another during upfronts this week. Today it was time to hear from the only network that can…

Future of Telenovelas Split at Telemundo and Univision as the Genre Evolves

One doubles down, another moves away

Much like their American cousin the soap opera, telenovelas, which originated in Latin America, have the same sappy tone, breakneck production schedule and five-times-a-week run. But as U.S. Hispanic audiences…

Turner Is Opening a Branded Content Studio With Conan O'Brien's Team Coco

TNT adds young Shakespeare drama for 2017

Turner's upfront presentation will kick off later this morning at The Theater at Madison Square Garden, but the media company, which like NBC, holds one showcase for all of its…

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