Topic: Upfront
General Motors is driving a hard bargain, calling on broadcast networks to roll back pricing on their 2012-13 upfront inventory by as much as 20 percent—an opening gambit that has…
In the wee small hours of Friday morning, a weary network ad sales executive sent a text to a colleague who, earlier that evening, had pinged him to inquire about…
The 2012-13 upfront marketplace sleepily shook itself to life today, as Fox began piecing together a wave of preliminary commitments. Sources say that the network is doing business with two of…
General Motors may have motored away from its traditional Super Bowl advertising commitments, but the loss of the auto giant hasn’t had a material impact on CBS. According to CBS Corp.…
Perhaps no exchange more efficiently lays bare the unsentimental heart of the TV business quite like the back-and-forth between Jules and Vincent at the beginning of Quentin Tarantino’s Pulp Fiction.…
Cable networks have griped for years that it’s past time they achieved parity in ad rates with broadcasters—and at some conglomerates (namely, NBCU), cable outshines broadcast. But despite cable’s sturm…
Trying to gauge the quality of a 22-episode television series by watching three minutes of foot-age culled from the pilot is akin to declaring your major when you’re in kindergarten.…
MONDAY 9-10 ABC Dancing With the Stars vs. CBS 2 Broke Girls/ Mike & Molly vs. FOX The Mob Doctor vs. NBC The Voice As much as you never want to drag…
Like someone joggling a Magic 8-Ball in order to elicit a more positive result, The CW has shaken up its prime-time schedule, sending four of its signature programs to new…
The upfronts are supposed to be an opportunity for cable and broadcast networks—and now digital content providers—to unveil their slates of new programming before an audience of advertising executives, in…
