Advertisement

Topic: Upfront

Cablevision Will Offer Hulu Plus to Optimum Customers

First cable provider to distribute the subscription service

Cablevision has reached an agreement with Hulu to offer the company's streaming subscription service, Hulu Plus, to Optimum customers, making it the first cable or satellite provider to distribute the…

In an Unusual Upfront Pitch, IFC Says Its Viewers 'Don’t Stink'

Network caters to 'responsible rebels,' not hipsters

For a network that prides itself on comedy with a twist, it's not surprising that IFC also has been shaking up the standard upfront meetings this year. As Vanessa Benfield, svp…

Check Out These Photos From the 2015 FX Upfront

Beer and bowling mix at star-studded event

Call it bowling for ad dollars. FX held its 2015 upfront event at Lucky Strike Lanes in New York Wednesday night. For the sixth year in a row the 21st Century…

Your Favorite Adult Swim Cartoons Are Coming To Hulu

Turner Broadcasting agrees to multi-year deal with video platform

Clear your calendars, and get your binge watching attire ready: Hulu is getting a slew of programming from Turner's Cartoon Network, Adult Swim, TNT and TBS networks exclusively.  Starting on May…

Mick Rock and Isabella Rossellini Highlight Ovation's New Slate of Shows

3 new series should complement network's arts-oriented programming

Ovation announced three new series Thursday at a press event at New York's CORE Club.  The network, which evp of network strategy Liz Janneman and evp of programing and production Scott…

Check Out These Photos From the 2015 MTV Upfront

Frankie Grande, Bella Thorne, Tyler Posey, Jessie J and more highlight presentation

New York's Beacon Theater hosted the 2015 MTV upfront presentation for advertisers. The Viacom network unveiled eight new shows with another 85 in development.

Food Network Beefs Up Its Prime-time Menu With 24 New Series

Spinoffs and stars dominate upfront offerings

The Food Network, which unveiled a virtual buffet of new shows Wednesday, wants to make sure nobody goes away hungry. Together with sister network Cooking Channel, the two Scripps networks will…

MTV Wants to Make Millennials Scream

Upfront unveils 8 new series and 85 more in development

If MTV wanted to make it clear that it was the network for millennials, it did so with aplomb during its 2015 upfront presentation at New York's Beacon Theater Tuesday…

Why Univision Is One to Watch at the Upfronts

CMO Jessica Rodriguez on what makes her network’s audience unique

Specs Who Jessica Rodriguez Current gig CMO, Univision Communications Previous gig Evp, program scheduling, Univision Agency Twitter @_RodriguezJess Age 42 How are you using social as a marketing tool? It's at the core of everything that…

How to Sell a TV Show Today

The upfront may look different, but it’s as important as ever

The upfront has been pronounced a goner so many times it is beyond cliché. But the truth is, the television networks' annual programming presentations are not going anywhere. As tradition dictates,…

Advertisement