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Topic: Upfront

Just Before the Upfront, Telemundo Hooks AT&T, Ford and State Farm for La Voz Kids Hispanic auto market 'outpacing the growth of the general market'

Immediately after its Sunday night premiere, three of Telemundo's advertisers expanded their commitments to include La Voz Kids. Ford, State Farm and AT&T will now buy the Hispanic spinoff of…

May 7, 2013, 2:34 PM EDT

Discovery Communications Green-lights New Series on All Networks Company beefs up Science, Destination America

Once again, nonfiction entertainment juggernaut Discovery Communications is realigning to boost its smaller networks for the upfront season. Along with previously announced scripted green-lights Klondike (on Discovery) and 73 Seconds (on…

April 4, 2013, 1:53 PM EDT

Bravo Takes the Wraps Off 2013-14 Upfront Slate Handful of scripted dramas among net’s development efforts

While the Real Housewives franchise will likely outlive Keith Richards and cockroaches, Bravo’s Tuesday morning upfront presentation placed a much greater emphasis on new programming. Among the 17 new series green-lit…

April 2, 2013, 5:33 PM EDT

FX to Launch New Network for the 18-34 Set, FXX Channel will inherit FX comedies; new SVOD strategy takes aim at Netflix

FX this fall will launch a sibling network designed to reach younger viewers. Set to bow Sept. 2, the new FXX service will assume the channel slot presently occupied by…

March 28, 2013, 1:07 PM EDT

NatGeo Preps Scripted Special, DIY Series for 2013 Upfront Network expands in the wake of ratings rise

The National Geographic Channel is doing more scripted material this season with a two-hour TV movie called American Blackout, produced by Raw TV. The network showed off its new product…

March 25, 2013, 1:00 PM EDT

Hallmark Channel Brings the Women's Lit Readies new series from Macomber, Oke; develops Mary Higgins Clark show

Hallmark Channel is making good on its promise last year to bring more long-form originals to its bandwidth. It starts with the network's first scripted ongoing series, Debbie Macomber's Cedar Cove,…

March 21, 2013, 6:58 PM EDT

Introducing NBCU's New Dream Team of Ad Sales Yaccarino's vision is platform agnostic

It’s an overcast February morning, and Linda Yaccarino’s day begins with a decidedly nontraditional repast of spaghetti and meatballs, a dish she cooks up at the request of the Today…

March 4, 2013, 12:01 AM EST

CBS Pink-Slips The Job Reality series is canned after just two episodes

CBS has pink-slipped its new unscripted effort The Job after just two episodes. The midseason competition series bowed Friday, Feb. 8 to 4.01 million viewers and a 0.9 in the adults…

February 19, 2013, 11:05 AM EST

Will ABC and Univision’s Cable News Channel Sell? Alphabet net to manage Fusion ad inventory in the near term

If you’re looking to buy time on Fusion, ABC and Univision’s new joint venture English-language news and lifestyle channel, you’ll need to look up ABC’s president of sales and marketing,…

February 12, 2013, 3:25 PM EST

Good News/Bad News: Cable Notches Record Upfront Haul, but Market Is Slumping Stagnant economy puts the freeze on scatter

After two consecutive years of record growth, the cable advertising market has cooled down considerably—and if the current scatter market is any indication, the networks could be in for a…

September 17, 2012, 1:34 PM EDT

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