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Topic: Upfront

Turner Unveils Branded Content Studio for CNN and HLN

Courageous will help advertisers tell their stories

CNN is officially in the branded content business. Turner Broadcasting unveiled Courageous, an in-house branded content studio for CNN and HLN advertisers and marketers. "Now we can offer marketers the opportunity…

Pregnancy Prompts NBC to Shift Chicago Med to Fall and Heartbreaker to Midseason

With star expecting, medical shows change places

NBC is swapping one new medical drama for another this fall. The network announced that Chicago Med, its Chicago Hope/Chicago P.D. spinoff that had been slated for midseason, will instead debut…

ABC Changes Its Fall Plans, Moves Quantico to Sundays

Drama replaces Of Kings and Prophets, but Tuesdays are uncertain

Three weeks after announcing its conservative 2015-2016 schedule, ABC is already making changes to its fall lineup.  The network is moving its new FBI drama Quantico from a planned 10 p.m.…

NBCU Sales Chief Shares Her Strategy for Upfront Negotiations

Why Linda Yaccarino can't stop talking about data

For the next several weeks, Linda Yaccarino will be one of the hardest working people in television. As chairman, advertising sales and client partnerships for NBCUniversal, she's overseeing upfront negotiations…

Epic Wave of Media Reviews Comes at a Crucial Time for Media Buying

Negotiating upfronts while pitching clients' business

The seemingly endless fire hose of media reviews—20 in the past six months, representing some $17.3 billion in annual media spending—could not have come at a worse time. Just as agencies…

Sunday Night Football Is the Season's Top-Rated TV Show, Again

NFL scores 5 of the top 20 spots, Empire is No. 2

In the last four TV seasons, three different networks have won the top spot among adults ages 18 to 49. But during the same period, just one broadcast program has…

Some New Fall Shows Might Not Stand a Chance Because of Bad Time Slots

TV's worst times claim new victims

After the broadcast networks trotted out their fall schedules at this month's upfronts, much of the focus was on the most promising freshman shows, setting up fall's biggest time-slot battles. Many…

USA's Playing House Stars Hilariously Explain TV Industry Acronyms

You down with OTT?

Acronyms were flying at the upfronts last week, which is why we brought you the guide to sorting out MVPD, SVOD and everything in between. NBCU Cable Entertainment had the…

What NBC Needs to Do to Remain the No. 1 Network

Winning for a third straight season will take new comedy, Thursday hits

Four years ago, NBC was stuck in fourth place among adults 18 to 49, the same last-place slot it occupied among the major broadcasters since Friends went off the air…

How CBS' Supergirl Trailer Became a Viral Sensation

Clip has garnered more than 10 million views in just a week

George Schweitzer has spent 20 years overseeing the trailers for the new shows CBS unveils at its upfront presentations each May. "It used to be we showed them in Carnegie…

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