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Topic: Upfront

Turner Closes Out Upfront Sales Ahead of 2 Broadcasters

Second year as a combined portfolio yields CPM increases

Another upfront sales team is wrapping business before the July 4 holiday, as Turner has completed the majority of its upfront negotiations, according to sources familiar with the situation. Unlike last…

Despite Empire, Fox Finishes Upfront Sales With CPM Declines

Volume was flat for the restructured Fox Networks Group

Even having the biggest new hit in decades—all hail, Empire!—couldn't keep Fox from taking a hit as it closed this year's upfront sales.  Fox's CPMs were flat to as much as…

CBS Says It Will Finish on Top as It Completes Its Upfront Sales

Network claims it will secure the highest broadcast rates

The CW is no longer the only network to have taken upfront sales off its summer to-do list. Three days after The CW finished its upfront business, CBS announced it…

The CW Is the First Broadcast Network to Wrap Upfront Sales

The Flash fuels hefty volume, CPM increases

After a sluggish start, this year's upfront season is finally in full swing, with The CW becoming the first broadcast network to wrap its upfront sales. By this time last year,…

The Flash and Jane the Virgin Bookend The CW's Fall Premieres

Network delays fall debuts until October

Last season, most of the buzz surrounding The CW focused on a pair of freshman series: The Flash and Jane the Virgin. Next season, those very two shows bookend the…

Sunday Night Football and Neil Patrick Harris Will Kick Off NBC’s Fall Premieres

Here's the complete list

The No. 1 network in adults 18-49 for two seasons in a row will begin defending its title on Sept. 10. That's the night Sunday Night Football—which debuts (when else?) on…

CBS Study: TV Trumps Digital in Spending and Reach

Data in hand, networks make their case this sales season

With television advertising facing a new challenge from digital media, the industry is compelled once again—for the first time in 25 years—to tout TV effectiveness, this time with the help…

Here Are the Premieres ABC Has in Store for This Fall

Shark Tank spinoff fills a key time slot

ABC has filled the big gap in its fall schedule, setting its Shark Tank spinoff Beyond the Tank for Tuesdays at 10 p.m. That show will replace Quantico, which the…

Why TV Is Still the Most Effective Advertising Medium

Key findings from MarketShare study

With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant:…

Turner Unveils Branded Content Studio for CNN and HLN

Courageous will help advertisers tell their stories

CNN is officially in the branded content business. Turner Broadcasting unveiled Courageous, an in-house branded content studio for CNN and HLN advertisers and marketers. "Now we can offer marketers the opportunity…

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