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Topic: Upfront

FX Will Renew The Americans Stylish spy drama earns a third season

Fans of the FX Cold War spy drama The Americans can rest easy about the show’s prospects, as the network is very close to announcing a formal third-season renewal. Speaking at…

April 9, 2014, 1:40 PM EDT

Advertisers Are Lining Up for a Piece of Mad Men’s Final Season April 13 marks the beginning of the end for AMC’s stylish drama

While viewers may be in for a little culture shock when Mad Men returns for its seventh and final season—the story picks up in January 1969, and in keeping with…

April 6, 2014, 8:34 PM EDT

Stellar Quarter for Resurgent NBC Room for improvement as ad dollars continue to lag ratings growth

After years of ratings deflation took the wind out of its sails—er, sales—things are looking up at NBC. Revenue at the broadcast network soared 12 percent in the fourth quarter of…

January 28, 2014, 2:08 PM EST

Comcast Signs Steve Burke to a Four-Year Contract Extension NBCUniversal boss to remain at the helm through August 2018

Comcast has extended NBCUniversal president and CEO Steve Burke’s contract through August 2018. Per terms of the new contract, which was made public in an August 16 filing with the Securities…

August 16, 2013, 2:45 PM EDT

NBCU Revenue Soars on Cable, Broadcast Ad Sales Momentum Peacock closing the CPM gap

With the 2013-14 upfront receding in the rearview mirror, NBCUniversal CEO Steve Burke told investors this morning that the company’s broadcast and cable units have made “good progress” in their ongoing quest to…

July 31, 2013, 11:14 AM EDT

NBC Closes Final Upfront Deal Volume, pricing up on broadcast prime, USA Network

In what will go on the books as one of the most drawn-out upfront seasons in recent memory, NBCUniversal has finalized its last major agency deal. Having finished its business with…

July 30, 2013, 4:43 PM EDT

Fox Makes Headway as First Week of Upfront Deals Ends Network sacrifices bigger CPM hikes for dollar volume

After jumping out to an early start on Wednesday, Fox steadily has been closing its 2013-14 upfront deals, writing business at slightly less inflated rates than in recent years. According to…

May 31, 2013, 5:29 PM EDT

This Is What We Saw at the TV Upfronts This Year And here's what it looked like

In trying to gauge the health of the TV ad sales market, one can opt to discard macroeconomic data on the GDP and spreadsheets on scatter rates. In fact, look…

May 19, 2013, 11:05 PM EDT

Just Before the Upfront, Telemundo Hooks AT&T, Ford and State Farm for La Voz Kids Hispanic auto market 'outpacing the growth of the general market'

Immediately after its Sunday night premiere, three of Telemundo's advertisers expanded their commitments to include La Voz Kids. Ford, State Farm and AT&T will now buy the Hispanic spinoff of…

May 7, 2013, 2:34 PM EDT

Discovery Communications Green-lights New Series on All Networks Company beefs up Science, Destination America

Once again, nonfiction entertainment juggernaut Discovery Communications is realigning to boost its smaller networks for the upfront season. Along with previously announced scripted green-lights Klondike (on Discovery) and 73 Seconds (on…

April 4, 2013, 1:53 PM EDT

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