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Topic: Upfront

Which Networks' Data Platforms Do Media Buyers Actually Like?

NBCUniversal, Turner and Viacom are the strongest bets

Data dominated this year's upfront presentations, as each network claimed it had the best data platform to help advertisers and media buyers enhance TV buys. Now that upfront business has…

ABC Finally Caps Upfront With CPM Gains

Network is the last broadcaster to complete business

After spending the day touting its fall slate to television reporters, ABC had some additional news to break: the network has finally finished its upfront deals.  A source says that CPM…

NBCUniversal Finishes $6 Billion Upfront

Thanks to football and late night, NBC nets 5 percent CPM increases

NBCUniversal wasn't part of the flurry of upfront business that concluded two weeks ago, but the company has finally wrapped its $6 billion advertising bazaar. "NBCUniversal has completed its upfront, securing…

Turner Closes Out Upfront Sales Ahead of 2 Broadcasters

Second year as a combined portfolio yields CPM increases

Another upfront sales team is wrapping business before the July 4 holiday, as Turner has completed the majority of its upfront negotiations, according to sources familiar with the situation. Unlike last…

Despite Empire, Fox Finishes Upfront Sales With CPM Declines

Volume was flat for the restructured Fox Networks Group

Even having the biggest new hit in decades—all hail, Empire!—couldn't keep Fox from taking a hit as it closed this year's upfront sales.  Fox's CPMs were flat to as much as…

CBS Says It Will Finish on Top as It Completes Its Upfront Sales

Network claims it will secure the highest broadcast rates

The CW is no longer the only network to have taken upfront sales off its summer to-do list. Three days after The CW finished its upfront business, CBS announced it…

The CW Is the First Broadcast Network to Wrap Upfront Sales

The Flash fuels hefty volume, CPM increases

After a sluggish start, this year's upfront season is finally in full swing, with The CW becoming the first broadcast network to wrap its upfront sales. By this time last year,…

The Flash and Jane the Virgin Bookend The CW's Fall Premieres

Network delays fall debuts until October

Last season, most of the buzz surrounding The CW focused on a pair of freshman series: The Flash and Jane the Virgin. Next season, those very two shows bookend the…

Sunday Night Football and Neil Patrick Harris Will Kick Off NBC’s Fall Premieres

Here's the complete list

The No. 1 network in adults 18-49 for two seasons in a row will begin defending its title on Sept. 10. That's the night Sunday Night Football—which debuts (when else?) on…

CBS Study: TV Trumps Digital in Spending and Reach

Data in hand, networks make their case this sales season

With television advertising facing a new challenge from digital media, the industry is compelled once again—for the first time in 25 years—to tout TV effectiveness, this time with the help…

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