Advertisement

Topic: Univision

All Hail Shonda Rhimes

Showrunner’s Grey’s Anatomy, Scandal shine after long hiatus

It may be time to rename ABC “The House That Shonda Built.” After a two-and-a-half-month hiatus, showrunner Shonda Rhimes’ twin Thursday night hits Grey’s Anatomy and Scandal came storming back as…

Univision Adds 'La Fabrica' Division to Its Video Portfolio

Kmart is an early sponsor

Univision is launching a digital arm called La Fabrica, a Spanish and English-language initiative that will produce original Web video series. While Boris Gartner, vp of La Fabrica, told Adweek…

Too Many Brands Are Still Employing a Check-the-Box Strategy

Facebook vp David Lawenda brings his Hispanic marketing know-how to the social network

Specs Who David Lawenda Age 46 New gig Facebook’s vp of global marketing solutions, U.S. Old gig Univision’s president of ad sales and marketing Your last career stop was at Univision. A few weeks…

Facebook Hires TV Veteran to Run U.S. Sales

Former Univision exec David Lawenda arrives as video plans heat up

Facebook has hired longtime TV sales executive David Lawenda to serve as vp, global sales, in the U.S. Lawenda, who served as president of Univision before being ousted roughly a year…

Scion Makes Its First Spanish-Language Upfront Buy Exclusive to Univision

Integrations set for Gossip Girl Acapulco, Q2 movies

This upfront season saw plenty of growth in the auto category, at least if you were selling inventory in the Hispanic market. That's one of the reasons that Toyota brand…

Hispanic Networks Bring in Auto Dollars in a Weak Year for Broadcast

Telemundo and Univision write increases

This year, Univision and its main competitor Telemundo (which control roughly 90 percent of the market between them, with Univision the larger network) have seen upticks in categories that are…

Ratings Slump Dings Broadcast Sales

Networks’ Q1 spend slips 5 percent; cable on the rise

Diluted prime-time deliveries and a calendar quirk that moved NCAA Final Four dollars into April contributed to a $317 million decline in first-quarter broadcast TV ad expenditures. According to a new…

CBS Wins Prime-Time Ratings Crown

Tiffany net takes the 18-49 title for the first time in 21 years

After passing NBC in the ratings race back in early February, CBS never looked back, cruising to an easy win among total viewers and the two major demographics. Per Nielsen, CBS…

Univision Inks Deal With El Rey, Comes Out Swinging at English-Language Nets

Enrique Iglesias performs at upfront presentation

Univision's evp of ad sales Steve Mandala may have left NBCUniversal barely a year ago, but his new home's upfront presentation wasn't at all shy about playing up the Spanish-language…

Telemundo Unveils 5 Novelas, Ryan Seacrest Show

Broadcaster claims to be taking market share away from Univision

"There's no such thing as a comfortable No. 2," Telemundo president Emilio Romano said at a press conference last week, and indeed, the network is trying to take market share…

Advertisement