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Topic: Univision

Univision Debuts Its First English-Language Video Network for Millennials Trojan and McDonald's are sponsors

Univision is launching an English-language video channel today called TheFlama.com with an eye on Hispanics between ages 15 and 30. Condom maker Trojan is the cross-programming launch partner for the online endeavor,…

April 14, 2014, 12:34 PM EDT

All Hail Shonda Rhimes Showrunner’s Grey’s Anatomy, Scandal shine after long hiatus

It may be time to rename ABC “The House That Shonda Built.” After a two-and-a-half-month hiatus, showrunner Shonda Rhimes’ twin Thursday night hits Grey’s Anatomy and Scandal came storming back as…

February 28, 2014, 2:42 PM EST

Univision Adds 'La Fabrica' Division to Its Video Portfolio Kmart is an early sponsor

Univision is launching a digital arm called La Fabrica, a Spanish and English-language initiative that will produce original Web video series. While Boris Gartner, vp of La Fabrica, told Adweek…

February 14, 2014, 2:01 PM EST

Too Many Brands Are Still Employing a Check-the-Box Strategy Facebook vp David Lawenda brings his Hispanic marketing know-how to the social network

Specs Who David Lawenda Age 46 New gig Facebook’s vp of global marketing solutions, U.S. Old gig Univision’s president of ad sales and marketing Your last career stop was at Univision. A few weeks…

November 17, 2013, 9:48 PM EST

Facebook Hires TV Veteran to Run U.S. Sales Former Univision exec David Lawenda arrives as video plans heat up

Facebook has hired longtime TV sales executive David Lawenda to serve as vp, global sales, in the U.S. Lawenda, who served as president of Univision before being ousted roughly a year…

October 1, 2013, 11:15 AM EDT

Scion Makes Its First Spanish-Language Upfront Buy Exclusive to Univision Integrations set for Gossip Girl Acapulco, Q2 movies

This upfront season saw plenty of growth in the auto category, at least if you were selling inventory in the Hispanic market. That's one of the reasons that Toyota brand…

September 18, 2013, 8:33 AM EDT

Hispanic Networks Bring in Auto Dollars in a Weak Year for Broadcast Telemundo and Univision write increases

This year, Univision and its main competitor Telemundo (which control roughly 90 percent of the market between them, with Univision the larger network) have seen upticks in categories that are…

June 25, 2013, 10:39 AM EDT

Ratings Slump Dings Broadcast Sales Networks’ Q1 spend slips 5 percent; cable on the rise

Diluted prime-time deliveries and a calendar quirk that moved NCAA Final Four dollars into April contributed to a $317 million decline in first-quarter broadcast TV ad expenditures. According to a new…

June 25, 2013, 12:00 AM EDT

CBS Wins Prime-Time Ratings Crown Tiffany net takes the 18-49 title for the first time in 21 years

After passing NBC in the ratings race back in early February, CBS never looked back, cruising to an easy win among total viewers and the two major demographics. Per Nielsen, CBS…

May 22, 2013, 3:09 PM EDT

Univision Inks Deal With El Rey, Comes Out Swinging at English-Language Nets Enrique Iglesias performs at upfront presentation

Univision's evp of ad sales Steve Mandala may have left NBCUniversal barely a year ago, but his new home's upfront presentation wasn't at all shy about playing up the Spanish-language…

May 14, 2013, 2:03 PM EDT

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