Topic: Univision
Univision's evp of ad sales Steve Mandala may have left NBCUniversal barely a year ago, but his new home's upfront presentation wasn't at all shy about playing up the Spanish-language…
"There's no such thing as a comfortable No. 2," Telemundo president Emilio Romano said at a press conference last week, and indeed, the network is trying to take market share…
Immediately after its Sunday night premiere, three of Telemundo's advertisers expanded their commitments to include La Voz Kids. Ford, State Farm and AT&T will now buy the Hispanic spinoff of…
Sponsor Univision highlighted the importance of targeting a Hispanic audience on the Web at the Digital Content NewFronts in New York. Univision, Telemundo and other companies with substantial Hispanic units…
Nielsen will now measure online TV audiences with its new product, Digital Program Ratings, The Wall Street Journal reported. Broadcast and cable networks such as NBC, Fox, ABC, AOL, CBS,…
Marketers have long preached about speaking to people “in their own language,” but normally only as a metaphor. Univision’s nascent UVideos, a Spanish-English digital video network, suggests brands should take…
CBS has made an investment in TV streaming firm Syncbak, according to The Wall Street Journal. The network, the Journal speculates, could use Syncbak technology to power a TV Everywhere…
Two weeks after the Second Circuit Court of Appeals refused to shut down Aereo, New York TV station owners petitioned the court for an "en banc" hearing. "This petition is an…
With just six weeks to go before the 2012-13 broadcast season comes to a shuddering halt, one of the last remaining premieres has exploded on the launch pad. According to Nielsen…
After a three-week hiatus, NBC’s The Office returned last night in the form of the backdoor pilot to the stillborn Dwight Schrute spinoff, The Farm. If the preliminary ratings are…
