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Topic: University of Phoenix

Come Super Bowl Sunday, Will the University of Phoenix Regret Its Naming Rights Deal?

As school faces scrutiny, $155 million deal highlights deep pockets

When the expected 184 million viewers tune in to Super Bowl XLIX on Feb. 1, they'll see more than just the Seattle Seahawks face off against the New England Patriots—they'll…

Martha Whips Up Sponsors for New PBS Cooking Show

JCPenney, University of Phoenix sign on

If your salad-tossing technique is getting a little rusty, fear not. The debut of lifestyle guru Martha Stewart’s newest cooking show is right around the corner. Martha Stewart’s Cooking School will…

Finalists Await Decision in Southwest Review

Arnold looks to extend its hot streak

Can Arnold win its fourth pitch in four weeks? The Havas agency, which is on a mcgarrybowenesque roll, awaits a decision in Southwest Airlines' creative review after landing the creative accounts…

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