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Topic: Universal Pictures

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Mobile Branding Goes Dark Hulu, Universal Pictures among brands using anonymous apps to target consumers

It seems counterintuitive that advertisers would be interested in anonymity-based platforms in an age of Facebook hypertargeting. But Vegas.com is the latest in a string of brands to bet on…

August 10, 2014, 10:30 PM EDT

The Top 20 Tumblr Ads of the Year Buzziest brand promos revealed

When Tumblr introduced in-stream sponsored posts last spring, skeptics predicted millennials would flee. But the blogging site soared to 47 million visitors in October, up 42 percent since the ads…

December 8, 2013, 9:44 PM EST

Univision Takes Its Bilingual Video Platform to Mobile Bigger than online audience

Marketers have long preached about speaking to people “in their own language,” but normally only as a metaphor. Univision’s nascent UVideos, a Spanish-English digital video network, suggests brands should take…

April 28, 2013, 11:43 PM EDT

NBCU's Slow Leak Layoffs Will Continue Target is between 450 and 500 jobs

It's a long list of layoffs and it's set to get longer as NBCUniversal fishes for redundancies and excesses that can be trimmed back. The network is reportedly shooting to…

November 13, 2012, 12:34 PM EST

Amazon Inks Streaming Deal With NBCUniversal Hopes to become next Netflix

Following last week’s news that Amazon had signed a pact with CBS to add a plethora of off-air TV shows to the site, the e-commerce venue announced yesterday that it…

July 29, 2011, 10:31 AM EDT

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