Advertisement

Topic: Universal Pictures

As Others Pitch Their Original Content, YouTube Sells Its Massive Millennial Reach

Google says visits are up 40% and ads are twice as effective

As most of tech's top media companies pitch their big new content ideas this week, YouTube decided to go another route: selling advertisers on its young and passionate audience. The Google-owned…

NBC Breaks the Record with a 49.7 Rating and 114.4 Million Viewers During the Super Bowl

$4.5 million per spot looks like a bargain now

If you ask a network exec who won the Super Bowl this morning, the correct answer is anybody who bought an ad in the fourth quarter. NBC bet big on…

Amazon Customers Could Store Movies in the Cloud if This Deal Goes Through

In talks with studios to join UltraViolet

Amazon is talking with three major movie studios about digital rights in hopes of giving customers better access to the digital movies they buy on the site, according to The…

Mobile Branding Goes Dark

Hulu, Universal Pictures among brands using anonymous apps to target consumers

It seems counterintuitive that advertisers would be interested in anonymity-based platforms in an age of Facebook hypertargeting. But Vegas.com is the latest in a string of brands to bet on…

The Top 20 Tumblr Ads of the Year

Buzziest brand promos revealed

When Tumblr introduced in-stream sponsored posts last spring, skeptics predicted millennials would flee. But the blogging site soared to 47 million visitors in October, up 42 percent since the ads…

Univision Takes Its Bilingual Video Platform to Mobile

Bigger than online audience

Marketers have long preached about speaking to people “in their own language,” but normally only as a metaphor. Univision’s nascent UVideos, a Spanish-English digital video network, suggests brands should take…

NBCU's Slow Leak Layoffs Will Continue

Target is between 450 and 500 jobs

It's a long list of layoffs and it's set to get longer as NBCUniversal fishes for redundancies and excesses that can be trimmed back. The network is reportedly shooting to…

Amazon Inks Streaming Deal With NBCUniversal

Hopes to become next Netflix

Following last week’s news that Amazon had signed a pact with CBS to add a plethora of off-air TV shows to the site, the e-commerce venue announced yesterday that it…

Advertisement