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Lexus Nabs 100K Video Views on Facebook—in 10 Minutes Auto brand leverages power of News Feed via live events, social ads and teasers

Statistics and opinions almost equally vary about whether or not Facebook ads work. In the automotive realm, of course, there’s General Motors. The company has been a very public critic…

January 23, 2013, 1:52 PM EST

Vevo Rolls Out Real-Time Bidding Music video provider to auction off pre-roll, display ads

The record industry’s mammoth digital music video distributor, Vevo, has become the latest company to embrace real-time bidding, or RTB. Today Vevo will start auctioning off unsold inventory via a…

October 29, 2012, 12:00 AM EDT

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