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Edelman Is the Latest to Connect Brands With Hollywood Partners with United Talent Agency, United Entertainment Group

Edelman has forged a joint venture with United Talent Agency and United Entertainment Group in the latest bid to combine advertising and Hollywood talent. The new venture is called United Entertainment…

October 8, 2014, 4:57 PM EDT

How Robert Kyncl and UTA Helped Introduce Awesomeness to DreamWorks Digital head Brent Weinstein talks about big YouTube deal

Earlier this week, DreamWorks acquired the tween/teen-focused YouTube channel AwesomenessTV for $33 million. Allthingsd.com said the incentive-based deal could be worth as much as $117 million by 2015. Pretty amazing, considering that…

May 3, 2013, 8:22 AM EDT

BRB! I'm Watching Awesomeness There's a new channel catching tweens attention and it's not on TV

Nickelodeon, Cartoon Network and Disney Channel: Watch your back. While it’s been challenging enough for the cable channels to get tweens to watch, now another player is going after them where…

June 25, 2012, 12:30 PM EDT

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