Topic: United States Tennis Association

U.S. Open Goes High Tech for Social Shopping

Tennis tournament taps into UGC to push sales

Getting fans to stock up on merchandise while at games has long been a huge aim for marketers of short-lived sports tournaments. And this year, the United States Tennis Association…

ESPN Re-ups With Twitter Amplify for College Football

Verizon Wireless nabs exclusive on social video ads

Television networks and publishers are really getting on board with Twitter Amplify. In the second development of its kind during the last few days, ESPN will quickly deliver college football highlights…

Twitter Powers Social Video for U.S. Open and Heineken

Branded tweets bounce into tennis tourney

Twitter has struck a video-based deal with the United States Tennis Association and Heineken for the U.S. Open, which began today. The USTA will tweet video content during its two-week…

USTA Splits Business Between 2 Shops

Brand lead goes to DDB, U.S. Open to mcgarrybowen

The United States Tennis Association has decided that two agencies are better than one. After a review, the USTA has hired DDB, New York, to handle brand image advertising and mcgarrybowen, Chicago,…