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Topic: Unilever

It's What You Do With Big Data That Counts Leaders of BBH, Crispin, Ogilvy stress the human touch

Big data can inform creativity but is no substitute for the human ingenuity. To illustrate that point during an Advertising Week panel discussion today, Crispin Porter + Bogusky's Chuck Porter quoted…

September 29, 2014, 6:04 PM EDT

Mentoring Is the Theme of Dove's New Campaign Features Stanford's football coach in a heavy social media push

Dove Men+Care’s new football-themed "Care Always Wins" campaign puts an equal emphasis on social media and traditional media as it targets youth football coaches who make a difference in their…

September 4, 2014, 10:57 AM EDT

Pinterest Pitches Analytics to Brands Social player takes its site metrics directly to marketers

Pinterest has unveiled a stats dashboard designed to help brands understand what kind of consumer reach and interactions they're achieving on the social-pinning platform.  The free tools can show such players…

August 26, 2014, 10:48 AM EDT

MTV Brings Back House of Style as Multiplatform Native Ad Integrates two of its iconic shows with Unilever brands

Fans of MTV's House of Style can catch up on the latest fashion trends thanks to a Unilever-sponsored relaunch of the series online and on-air. "We're looking at it as a…

August 8, 2014, 10:34 AM EDT

What Foursquare's Looming Data Mean to Advertisers As it targets Yelp's mobile-local lead

So now that Foursquare Labs Inc. has two mobile apps, the newest version of the Foursquare namesake and the two-month-old Swarm, what do the moves mean to advertisers? Quite a…

August 8, 2014, 7:36 AM EDT

Gwyn Jones Steps Down as CEO of BBH Neil Munn, COO and ex-Unilever marketing leader, takes top job

Gwyn Jones has unexpectedly stepped down as CEO of Bartle Bogle Hegarty, two years after Publicis Groupe took full control of the London-based agency. Jones, who has spent his entire 27-year…

August 5, 2014, 10:15 AM EDT

This Shop Turns Sunday Circulars Into Hyperlocal Mobile Ads Crisp Media does it for the likes of Walmart and McDonald’s

Specs Who (From left) Xavier Facon, chief technical officer and founder; Tom Jones, chief revenue officer; Stacey Hafers, chief financial officer; and Jason Young, chief executive officer What Mobile ad-tech provider Where New…

July 30, 2014, 9:52 PM EDT

Pinterest Hires the Man Behind Axe Marketing at Unilever David Rubin will drive brand efforts

Pinterest has a new advocate, David Rubin, who was a vp at Unilever in charge of marketing hair care products. At Pinterest, he's the new head of brand, working with…

July 22, 2014, 3:32 PM EDT

Which Connected Device Is the Next Big Thing in Mobile? Marketers split on winning platform

Despite all of the hype around connected homes, cars, TVs and smartwatches, a series of discussions today at the Mobile Media Summit in London underscores the challenges that brands will…

July 1, 2014, 1:49 PM EDT

The Bull-White House Will Create Ads for Corona Extra Overseas Lands business after a pitch against larger shops

The Bull-White House has parlayed project work for Anheuser-Busch InBev into a shot at one of the brewer's biggest brands. A-B InBev has hired the New York shop to lead advertising…

June 17, 2014, 11:35 AM EDT

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