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Topic: Unilever

Teen Vogue Debuts Condé Nast's First Sponsored Cover Ad

Subscriber copies of the May issue will feature Tresemmé on false cover

Kylie Jenner has been the subject of plenty of online buzz this week for landing her first solo Teen Vogue cover, but it won't be the reality star's face subscribers…

After Removing Article Critical of Dove, BuzzFeed Says It Wants to Avoid Publishing 'Hot Takes'

UPDATE: The site's editor has reversed course and reinstated the post

UPDATE: BuzzFeed editor-in-chief Ben Smith has republished the site's negative articles about Dove and Monopoly, noting that he had ordered them removed "without any respect to our standards or process." Here's…

VIA Agency's Jam Sessions Inspire the Creative Spirit

Using playtime to foster better work

Specs Who From left: John Coleman, founder, CEO; David Burfeind, chief knowledge officer; Leeann Leahy, president; Greg Smith, CCO What Full-service ad agency Where Portland, Maine The VIA Agency built a business by thinking…

For Unilever's CMO, Global Growth and Social Responsibility Are Now Inseparable Goals

CPG empire has learned doing good is good business

Keith Weed seems a little shell-shocked. Just a few days earlier, he was in shirtsleeves and in the embrace of a 90-degree day in Singapore. But this March morning, he finds…

Emotional and Effective, Upworthy's Native Ads Have Brought in More Than $10 Million for the Site

Starbucks joins growing list of brand partners

When Starbucks wanted to share the uplifting story of how its local events helped a deaf woman discover a large, supportive community, the coffee chain turned to a somewhat obvious…

Unilever Consolidates Its Search Marketing Business

Resolution Media will handle with sister shop PHD

Unilever has consolidated all of its search engine optimization and search engine marketing  efforts at Resolution Media after a pitch. To manage the account, Resolution will work with fellow Omnicom Media…

72andSunny Takes a Global Role on Unilever's Axe

Company goes off-roster for a key assignment

Unilever's existing roster shops on Axe remain in place—including Bartle Bogle Hegarty, Lowe Ponce and R/GA—but newcomer 72andSunny is taking on a significant role. 72andSunny's Amsterdam, The Netherlands, office will focus…

Unilever's Global Media Review Is Massive and Will Take Up Most of the Year

Marketer of Axe, Dove and Vaseline spends more than $5 billion in media each year

Decisions in Unilever's global review of its media business aren't expected before the fourth quarter of 2015, with sources describing the process as "quite conservative" in advance of any shifts…

For Super Bowl, Dove Men Will Basically Just Put a New Hashtag on Its 2014 Father's Day Ad

Smart refresh or missed opportunity?

If you loved Dove Men + Care's touching ad from last Father's Day, you'll either be disappointed or excited to hear what the brand has in store for the Super…

Returning to the Super Bowl in 2015, Dove Men+Care Aims to Challenge Male Stereotypes

Will celebrate 'what it means to be a man today'

After debuting its first advertisement campaign during the 2010 Super Bowl, Unilever's Dove Men+Care will make its second appearance in the upcoming game hosted in Glendale, Ariz. Five years ago, Dove…

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