Topic: Unified

Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App

Unveils new API and $1 billion goal

Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO. Three months later, his star rose higher when…

Social Firm Unified Picks Up Facebook Analytics Startup PageLever

Deal deepens Facebook capabilities, expands others

Much as they may have tried, Google and enterprise behemoths Salesforce and Oracle didn’t scoop up all the social startups last year. In fact one startup that only launched its…

LinkedIn Blows Open Its Ad Platform

Releases developer tool for ads

Today, LinkedIn will make it official: it’s in the advertising business. The business-centric social network still reaps the majority of its revenue from recruitment-related products, but that majority should dwindle…