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Topic: Underwear

Are These Feminist Superhero Panties Empowering, or a Tiny Bit Weird? Amelia Earhart and more join this Dear Kate collection

The underwear brand Dear Kate, a big proponent of using real people instead of models, has a new plan to empower women: It's putting inspiring female faces right on its…

October 23, 2014, 1:54 PM EDT

MeUndies Wants to Have Men Covered Hopes to get men excited with a cheeky new Web video

Underwear delivery startup MeUndies.com may have removed some of the anxiety about buying underwear from men’s lives, but the eight-month-old service has apparently decided it still needs to do more…

September 24, 2012, 12:04 AM EDT

The creepiest Christmas underwear ad ever

Whatever is happening in this Brazilian underwear ad, it's not going to end well. A piece of advice for the older gent: Don't be that guy. Via Homadge and Tosh.0.

November 23, 2010, 3:08 PM EST

Diesel models smear privates on law school

Students at Brooklyn Law School are chafing after Diesel models in their underwear commandeered the school's library for an ad shoot and rubbed their gross bodies all over the books…

November 15, 2010, 9:00 AM EST

One-testicled man has a ball with fundraiser

Slackers of the world have a new patron saint. Mark, the one-testicled Torontoan who spent 25 days at home on camera in his underwear, has raised $50,000 for the Canadian…

November 11, 2010, 11:21 AM EST

Spy on the undressed one-testicle Canadian

I really didn't expect to spend my free time last night watching a pale, chubby Canadian guy lounge around in his underwear, but I did it anyway. For charity. Underwear…

October 8, 2010, 9:52 AM EDT

Wonderbra puts up 3-D billboard in London

Wonderbra, that tireless seeker of new ways to make breasts look larger, has unveiled its most logical advertising execution to date—a 3-D billboard in London which reportedly makes Brazilian…

September 14, 2010, 9:07 AM EDT

Chinese ad honors Diana by undressing her

Britain's Daily Mail got its knickers in a twist about this underwear ad from China featuring a bra-and-panty-clad Princess Diana look-alike. She's playing a cello, naturally. Yesterday was the…

September 1, 2010, 3:40 PM EDT

Agent Provocateur spot is quite provocative

RSA Films channels European art flicks, David Lynch and soft-core porn for this two-minute Agent Provocateur lingerie clip. A pale chick models the product (it looks uncomfortable—constricting) and sets…

August 25, 2010, 12:23 PM EDT

Fruit of the Loom guys refine their fruit rock

Fruit of the Loom's, uh, fruits have been central to the brand since the 1980s, and they're still going strong, treating us to their comedic talents and formidable wuss-rock…

August 11, 2010, 9:54 AM EDT

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