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Topic: Undertone

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A Marketer’s Guide to SXSW Brands try to keep Austin wired

For 20 years, South by Southwest Interactive—which started, humbly enough, as SXSW Film & Multimedia—has evolved into a massive marketing extravaganza, last year playing host to 31,000 tech practitioners and…

February 23, 2014, 9:44 PM EST

Advertisers Seem to Care More Than Publishers About Seeing Ads Study says 2014 will be a big year for viewability

Advertisers have been pushing for the online ad industry to address ad viewability for the past several years. It's a reasonable goal, as brands would like to make sure people…

November 20, 2013, 2:52 PM EST

Responsive Websites Are Great for Users, but How Are the Ad Dollars Being Affected? Seamlessly running campaigns is key

Since so many consumers hop from smartphone to desktop to tablet and back again multiple times a day, Web publishers have rushed to embrace responsive design: a technology that automatically…

September 25, 2013, 6:56 AM EDT

Undertone Releases Responsive Design Cross Platform Ad Format ScreenShift product aims to make mobile ads easier to execute, more brand friendly

As users spend more time on multiple devices (jumping from desktop computers to tablets to smartphones), marketers are interested in targeting consumers wherever their eyeballs happen to land, preferably without…

May 20, 2013, 12:00 AM EDT

Study: Only a Third of Marketers Aware of IAB's Rising Stars Units Undertone says movement to bolder banners held up by brands, publishers playing chicken

Last year the Interactive Advertising Bureau (IAB) expanded its standard ad portfolio with six interactive Rising Stars units in what the trade group’s head of brand initiatives Peter Minnium described…

February 21, 2013, 11:27 AM EST

Undertone Guarantees You Can See Its Ads Bows Viewable Impressions Guarantee Program

In the digital ad world, 2013 is thought to be the year the medium finally "grows up" and publishers start only selling ads people can actually see. That is, this…

February 5, 2013, 10:00 AM EST

ComScore's Patent War Claims infringement against DoubleVerify, AdSafe, Moat

The ad tech ecosystem only really ever gets controversial when premium brands' ads somehow end up on sketchy sites. That is, until comScore launched a three-front patent war. As first reported by…

August 1, 2012, 5:20 PM EDT

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