Topic: Under Armour

Ad of the Day: Stephen Curry Vows to Avenge NBA Finals Loss in Under Armour Spot

Harmony Korine directs the brand's latest redemption story

Under Armour doesn't seem to mind when its star athletes fall just short of a championship. It makes for a better story when the next chance comes around.  UA and its…

Why Brands Like Under Armour and Gatorade Are Making Immersive, Interactive Games

Experimenting to get consumers' attention

It's no secret that brands are having a difficult time getting consumers with ever-shrinking attention spans to focus on, never mind notice, traditional advertising. But some marketers, including Under Armour,…

Snapchat Users Are Spending 78 Seconds on Average Playing Under Armour's Cam Newton Game

Stats for first 24 hours

Snapchat users who've come across Under Armour's new interactive game are spending an average of 78 seconds playing, according to early data.  The app's 60 million daily users in the U.S. (and…

This Snapchat Game From Under Armour Turns You Into Cam Newton and Makes You Dodge Wolves

It's all about the foot work

If you're on Snapchat today scrolling through the sports-centric channels on Discover you're likely to see an invitation from Under Armour to play a game.  That game, It Comes From Below,…

Here Are the Winners of the Second Annual #Femvertising Awards

Under Armour, Pantene among those announced at Advertising Week

SheKnows Media has decided the winners of the second annual #Femvertising Awards, which recognize brands that create ads with the purpose of retooling the way we think about gender stereotypes.  The winners…

Adweek Podcast: Let's Talk iPhone 7 and Facebook's War With Ad Blockers

It's a tech bonanza this week

Apple's got a new iPhone, Facebook's escalating its war with ad blockers, and Snapchat is poised to earn $1 billion in 2017.     With so much tech news to cover, we…

Ad of the Day: Under Armour Unleashes a Wild and Furious New Ad With Cam Newton

UA's Adrienne Lofton takes us through Droga5's latest epic

Under Armour had a huge hit with its Michael Phelps "Rule Yourself" spot, which broke in March and helped drive the sportswear brand through the Olympics last month. Now, UA tells…

Why Under Armour's Michael Phelps Ad Is One of the Most Shared Olympics Spots Ever

New data reveals the secrets behind its social success

This summer, Michael Phelps is swimming for his last time at the Olympics and collecting a few more gold medals along the way. Outside of his extensive hardware collection, Phelps…

David Droga Tells Us His Top 10 Droga5 Campaigns to Celebrate a Decade in Business

From 'The Great Schlep' to 'Friends Furever'

  2016 marked a major milestone for Droga5. This summer the agency celebrated its 10th anniversary, and while creative chairman…

In Big Retail Push, Under Armour Will Move Into NYC's Iconic FAO Schwarz Location

Brand also signs deal to sell its products in Kohl's stores

After years of playing the activewear underdog, Under Armour is ready for a greater share of the spotlight. This morning, the brand—which has earned attention in recent years for visually striking…