Advertisement

Topic: Under Armour

Agency of the Year: A Maturing Droga5 Still Hasn't Lost Its Edge With a broader range and bigger ideas, the shop only seems to get better

The inspiration for "This Is Wholesome," the phenomenal, very un-Droga5-like campaign that the agency created for Honey Maid this year, came on a playground in New York's East Village. That’s where agency…

December 15, 2014, 12:33 AM EST

What Were the Best Ads of 2014? Join #AdweekChat Today to Share Your Picks Twitter chat begins at 2 p.m. ET

The end of the year is always an exciting time to look back at the funniest, most powerful and truly innovative advertising that emerged in the past 12 months.  We've already…

December 3, 2014, 10:33 AM EST

How Carhartt Found Its Groove With Fixers and Hipsters Brand's top marketer on going from boots to beer

Tony Ambroza and the Maker Movement arrived at the Dearborn, Mich., offices of Carhartt about the same time four years ago. With stints at Nike and Under Armour under his…

October 27, 2014, 12:01 AM EDT

Endorsement Fallout After Victor Cruz Injury Shows How Athletes Can Be Risky Business Gap Factory isn’t the first brand to suffer

New York Giants receiver Victor Cruz was sobbing after suffering a season-ending knee injury against the Philadelphia Eagles Oct. 12. But Cruz wasn’t the only one feeling the pain as…

October 20, 2014, 12:01 AM EDT

Today's #AdweekChat Topic: How Ads That Empower Women Are Changing the Industry Twitter chat begins at 2 p.m. ET

Advertising has long been accused of perpetuating stereotypes, but now the trend seems to be shifting as more brands see the social and financial benefits of celebrating strong women. Messages of…

October 15, 2014, 10:25 AM EDT

This Agency Is Trying to Raise Millennials' Blood Pressure 160over90 brings a human element to its marketing

Specs Who Principals Shannon Slusher (l.), CEO, and Darryl Cilli, CCO What Agency focused on sports, lifestyle and higher-education projects Where Philadelphia When 160over90’s founders opened their shop in 2001, they knew right away…

September 29, 2014, 12:07 AM EDT

Ad of the Day: Under Armour Presents Gisele Bündchen Like You've Never Seen Her Supermodel gets tough in potent Droga5 spot

Gisele Bündchen kicks butt in a new ad breaking today for Under Armour's "I Will What I Want" campaign by Droga5. The supermodel and wife of NFL quarterback Tom Brady (a…

September 4, 2014, 6:59 AM EDT

Adweek's Top 5 Commercials of the Week: July 25-Aug. 1 Cars and Carl's, a boat and a ballerina. Vote for your favorite spot

By car or by boat, brands are trying out new vehicles this week to drive consumers down the path to purchase. Only one of them is actually selling an automobile—German compact-car…

August 1, 2014, 10:17 AM EDT

Ad of the Day: Ballerina Misty Copeland Stars in Jaw-Dropping Spot for Under Armour Inside the brand's biggest-ever women's ad campaign

Under Armour is shifting creatively from brawny footballers to ballerinas. Pivoting from its usual focus on men's athletic apparel, UA CEO Kevin Plank announced the brand's biggest-ever women's ad campaign in…

August 1, 2014, 7:12 AM EDT

Adobe-SAP Deal Brings Ads and CRM Together Still work to be done, analyst says

The Adobe-SAP deal announced today will likely have significant advertising, mobile marketing ramifications and customer relationship management for their brand clients. Adobe serves names such as Hyatt, Comcast and Scottrade,…

March 25, 2014, 4:11 PM EDT

Advertisement