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Topic: UltraViolet

Things Are About to Get Even Worse for the NFL, When This Ad Runs on SI.com

Sports site reverses course, accepts hard-hitting spot

Sports Illustrated has reversed its call and will run an NFL-themed domestic violence ad from advocacy group Ultraviolet on its website Thursday, three days before the Super Bowl. The 15-second video…

Amazon Customers Could Store Movies in the Cloud if This Deal Goes Through

In talks with studios to join UltraViolet

Amazon is talking with three major movie studios about digital rights in hopes of giving customers better access to the digital movies they buy on the site, according to The…

When Will Every Mobile Device Be Hi-Def?

Mary Daily says the future is getting brighter

Digital video technology has gotten user-friendlier by leaps and bounds in the recent past, with the exception of download-to-own stores plagued with spotty authentication, kludgy interfaces and frustrated consumers who…

Reebok Fires Rick Ross for Alleged Rape Lyrics

UltraViolet protest appears to have worked

Reebok today told rapper Rick Ross to get lost because his new song "U.O.E.N.O." cheerfully describes what seems to be a date-rape scenario. A brand spokesperson revealed via email that…

Walmart to Rip DVDs for Consumers With TV/Film Industry Partnership Ultraviolet

Transfers to the cloud cost $2 to $4 in addition to product purchase price

Walmart is launching a DVD-ripping service for its customers, uploading their movies to UltraViolet's cloud so that they're accessible via the big-box chain's Vudu service. The service represents a partnership…

UltraViolet Adds Streaming Access to DVD and Blu-Ray

Studios, retailers, tech companies team up to save sales

With consumers watching movies on everything from their smartphones to their iPads, buying a DVD version that can only be played on a TV set or computer seems pretty limiting…

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