Topic: Ulta

This Breast Cancer Ad Goes From Despair to Joy Just by Reversing Its Own Script

Getting back to that first haircut

Physical beauty may be the ultimate focus of this intense two-minute breast-cancer PSA from cosmetics chain Ulta—but the moving message it delivers is far from skin deep. Mullen Lowe created the…

Digital Effort Looks to Help Ladies With Wardrobe Malfunctions

Hollywood Fashion Secrets teams with Stacy London

Hollywood Fashion Secrets—maker of "wardrobe malfunction" products for women like fashion tape—is launching a digital campaign today that plays up style persona Stacy London to drive offline traffic to beauty…

Condé Nast Makes Deal With Beauty Chain

Agreement broadens publisher's circulation

With circulation growth getting harder to come by, Condé Nast is going to the beauty aisle in search of new customers. The fashion/beauty magazine publisher has struck a deal to sell…