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Topic: U.K.

This Ikea Pop-Up Store Serves Breakfast in Bed to Lucky Londoners

Get a little closer to those bedroom products

Last month, Ikea launched an online wedding service. Now, it's one step closer to offering the full honeymoon package, with a stunt that will bring breakfast in bed to guests…

Ad of the Day: Adult Retailer Makes Probably the Craziest X-Rated Ad Yet (NSFW)

Director Rankin's best work ever?

Sex sells, particularly when you're selling lingerie and sex toys. And now, two of Britain's top creatives have teamed up to make one of the most extravagant erotic brand films…

These Creepy Ads for Synthetic Humans Have Britain All Freaked Out

Channel 4's futuristic TV promos

People in Britain who had settled in for a nice viewing of Prometheus this weekend were distressed, to say the least, when a realistic 30-second spot aired—completely unexplained—that advertised synthetic…

British Bus Service Apologizes for 'Ride Me' Ad Campaign

Price gag sparked international backlash

A Welsh bus service's "Ride Me All Day for £3" ad campaign has come to an abrupt stop after facing vocal criticism in social media. The ads, featured on the back of…

Ad of the Day: W+K Dreams Up Another Quirky Ad Hero, the Cravendale Milk Drinker

A man out of time

Wieden + Kennedy specializes in oddball characters whose very uncoolness—their out-of-time styles and behaviors—is what makes them cool. The agency perfected this approach for Southern Comfort with the beach guy…

Meet the British Brand That Gleefully Hates 'Fatties' and Their Sympathizers

And flames those who object to its ads

Not everyone thinks having a so-called beach body means being a svelte, bikini-clad model. Now, British people are creatively reminding one advertiser of that. U.K. fitness brand Protein World has been…

Noooooooooo! This Loony British Ad for Mints Ends With a Comic Shocker

W+K London's first work for Trebor

This Trebor Mints ad from Wieden + Kennedy London has a bit of that 1990s Gushers weirdness to it, either as a tribute to nostalgic thirtysomethings or just for shiggles. It…

Ad of the Day: This Great Hertz Ad Starts Off Sweet, Then Takes a Sharp Left Turn

Moving day blues

He took the tea kettle? Ouch, that Hertz! This cute British spot from adam&eveDDB starts off sentimentally, as a middle-aged couple are saying goodbye to their son, who is moving out—with…

A 5-Year-Old Girl's Real Call to the Police Saves Her Mother in This Remarkable PSA

Actual audio of Elleemae Addison

Real audio of a 5-year-old girl calling 999 (Britain's version of 911)—after her mother has had a seizure—anchors this compelling new PSA from Grey London aimed at getting more parents…

Ad of the Day: Sylvester Stallone Brings the Heat in This Ridiculous Ad for a British Bakery

Fun stuff from WCRS

Yo, Adrian! Sylvester Stallone is in this British commercial for Warburtons bakery. Guess he didn't make enough dough in Hollywood. Sly rises to the occasion, though, in this wry-humored spot from…

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