UFC | Adweek UFC | Adweek
Advertisement

Topic: UFC

Will Ronda Rousey Be the Face of the UFC’s Next Major Sponsorship Deal? League in talks with ‘premium apparel line’ to outfit fighters

The next big athletic endorser is not a jock. It’s “Rowdy” Ronda Rousey, the outspoken UFC’s women’s bantamweight champion, who’s the crossover sports celebrity of the moment.  In less than two…

July 27, 2014, 9:41 PM EDT

How the World's Top Sports Marketers Learned to Love Mobile, Social and Female Fans Industry's leading execs say rapid evolution is key

The business of professional sports has never been bigger or more complex. Games are seen via multiple media and screens, and are time-shifted. Social and mobile have become first-string players.…

July 15, 2014, 6:03 AM EDT

World Cup Helps FC Barcelona Win Big on Instagram Social video rankings favor sports and simplicity

While sports fans around the globe have been glued to their TV sets for the World Cup, social media marketers for FC Barcelona have made great use of the huge…

July 10, 2014, 12:48 PM EDT

U.S. Soccer Team Scores on Instagram World Cup fever comes to social video

If your sports business friends don't know that the typical athletics-focused consumer seems to love Instagram video, do them a favor and tell them. United States Soccer is the latest…

June 27, 2014, 1:16 PM EDT

Instagram Data Shows NASA's Fútbol Fun Hit the Back of the Net From 230 miles up: Go-o-o-o-al!!!

Since the moon landing 45 years ago, National Aeronautics and Space Administration (NASA) has a fairly stellar track record for creating buzz from outer space through broadcast channels. Since its…

June 18, 2014, 10:47 AM EDT

The NBA's Instagram Team Doesn't Need LeBron to Score Pro basketball continues to slam dunk social video

The National Basketball Association has held a Dr. J-like grip on the No. 1 ranking in the weekly Adweek/Shareablee Instagram video charts since the pro league's playoffs got into full…

June 13, 2014, 6:00 AM EDT

Instagram Absolutely Loved This Young Woman's Snowboarding Stunt Elena Hight's 'double backside alley-oop rodeo' killed in social

It's a great time of year for sports, with the NBA Finals, the French Open in its final stretch, the World Cup almost here and the MLB regular season in…

June 6, 2014, 4:50 PM EDT

Sports Brands Are Winning Big With Instagram Videos Seven of the top 10 come from category

Earlier this month, fashion brands were dominating the weekly VideoWatch/Shareablee top 10 chart for Instagram videos. Well, sports have take over the scene, with seven of the spots in the rankings…

May 27, 2014, 5:18 PM EDT

Major League Baseball Is Trying Hard to Expand Its Fan Base With Social and Video Integrations Will other leagues emulate the Fan Cave experiment?

Major League Baseball and MTV are creating a glitzy field of dreams designed to lure the 12-34 demographic by fusing the game with popular culture in a highly immersive way.  Afrojack…

January 26, 2014, 8:57 PM EST

Bruno Mars Isn’t a Superstar Like Other Super Bowl Alumni, and That’s Why He’s the Perfect Choice An accessible human brand

The Super Bowl has long been America’s game and the leader in using spectacle to engage sports fans. As the event has grown in size and grandeur, it has thrilled…

January 20, 2014, 10:16 PM EST

Advertisement