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Topic: ubs

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CBS’ Poltrack: Demos Don’t Tell the Entire Story of the 2012-13 Season Research boss says smarter measurement, targeting could usher in 'golden age'

Despite a season that’s been marked by vertiginous ratings declines, CBS research guru David Poltrack believes that broadcast’s slow start “is not indicative of how the season will progress.” Speaking to…

December 3, 2012, 7:32 PM EST

UBS Ditches WTC Move Deal dropped due to bank's shaky finances

The new World Trade Center site is now down one tenant. UBS confirmed that it will not be moving into the new development despite “advanced talks” between the bank and…

July 30, 2011, 5:43 AM EDT

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