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Topic: U2

Bono Is a Superbrand Who Makes the World a Better Place

U2 frontman is our 2014 Brand Visionary

All the world is Bono's stage. As frontman of U2, he is among the most successful rock musicians in history. As a businessman, he's been party to lucrative investments in fashionable…

Apple-U2 Duet Causes a 41% Drop in Social Sentiment

Free album actually leads to a bad week after 38 years of good ones

Apple and U2, both launched in 1976, have each been brought down to earth in the last week in a fashion neither brand has likely experienced. All things considered, they…

Here Is Apple's Ad Celebrating the Surprise Release of U2's New Album

Get it free on iTunes through Oct. 13

Apple wrapped up its iPhone 6/Apple Watch event today with quite the kicker: a performance by U2 followed by a remarkable offer: Everyone can get the band's new album, Songs…

How an Agency's Fight Against AIDS Led to an Unforgettable Moment With Bono

After 4 years of work, .hiv domain has its moment in the spotlight

Jonathan Ive, Apple design svp (Getty Images) It was one of the most interesting and unscripted moments of this year's Cannes Lions, and it only happened because one man was willing…

How Selling Out Can Help or Hurt Your Band

12 case studies of cashing in, blowing up and facing the music

Musicians have always struggled with whether licensing their music or becoming a spokesperson for a brand will affect the relationship they have with their fans. Some artists have been able…

Strong Sampling for Jimmy Fallon’s Tonight Show Debut

Post-Olympics opener ties Conan, but trails Jay

While the overnights for Jimmy Fallon’s first night at the helm of The Tonight Show were promising, it would be premature to crown the antic talk show host the King…

U2 Will Debut New Single in Super Bowl Ad as AIDS Fundraiser

Co-sponsor Bank of America to donate $1 per download

Rumors have been fluttering around fan sites for weeks, but now it's official: U2 will star in a Super Bowl ad co-sponsored by Bank of America and Bono's high-profile nonprofit,…

BlackBerry, Apple—it's all the same to U2

BlackBerry shares its love for U2 in a spot that's mainly footage of the Irish rockers on stage. Most of the Web buzz has centered on the band—long associated with…

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