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Topic: Twix

The Top 10 Halloween Candy Brands on Twitter

You might say 'gimme a break' when you see No. 1

The time is upon us for trick-or-treating, as Halloween looms tomorrow. So Crimson Hexagon mined Twitter for all mentions of candies this month on the social platform. And a quick note…

Ad of the Day: How Bad Tech and Big Hair Delayed the Invention of Twix Bites for 30 Years

A mini snack with many setbacks

Add the mind-numbing slowness of '90s dial-up Internet, the panic surrounding the Y2K bug and the  hair styles of the '80s to the list of reasons why bite-size Twix candy…

Why Are So Many People Attacking Vending Machines These Days?

Snackers get violent

Crime sprees of any kind can be hard to explain, but a recent cluster of attacks is bound to leave even the savviest criminologists puzzled: More Americans seem to be…

Ad of the Day: Mars Rolls Out Twix Bites, a Candy Three Decades in the Making

The '80s couldn't handle it

If you've been to the candy aisle of a grocery store at any point in the past couple of years, you're probably aware that pretty much every name-brand candy bar—Snickers,…

Twix Unveils Rivalry Campaign, Pitting Left Bar Against Right Bar

BBDO sketches origins of a bitter feud

An election year would seem an auspicious time to launch an ad campaign pitting right against left in a petty war whose origins are obscure and whose resolution seems all…

Mars Previews New Rivalry-Themed Twix Campaign From BBDO

Are you left bar or right bar?

CANNES, France—The two bars inside Twix are about to have a falling out. Mars, which is being honored as the 2012 Advertiser of the Year at the Cannes Lions festival here,…

People with disfigured faces really like Twix

Nothing communicates the carefree joy of candy quite like a disfigured face. AlmapBBDO in Brazil created this odd spot for Twix (posted below), in which a guy takes…

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