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Topic: Twitter

Live Video Is Breathing New Life Into Twitter as It Aims for Broader Success

COO Adam Bain says livestreaming 'is just getting started'

Just as acquisition speculation is heating up, Twitter has gotten a bit of its mojo back. It can largely thank a few weeks of livestreaming high-interest events, namely the NFL's Thursday…

McDonald's Is Creating 5,000 Pieces of Marketing Content This Year. Here's Why

CMO Deborah Wahl on the company's big digital push

As part of a major marketing revamp and agency overhaul, McDonald's is leaning heavily into digital and plans to double the amount of content it cranks out this year. CMO Deborah…

Infographic: Latest Twitter Study Sheds Light on Just How Well Video Is Doing

The social media network sees 800 million monthly visitors

As video continues to take over social media feeds as the preferred mode of content, Twitter is tracking the nuances of this trend within its own network to help advertising…

More Than a Third of Trump's and Clinton's Twitter Followers Are Reportedly Fake

Campaigns could waste money targeting bots

With roughly six weeks until the presidential election, a new report from ad-fraud detection company eZanga finds that both candidates have significant numbers of fake followers on Twitter. And as…

'You're the Worst' Star Aya Cash on Finding Validation Through Instagram

And her new gig as a TV recapper

Specs Age 34 Claim to fame Stars on FXX's You're the Worst (Wednesdays, 10 p.m.); appears in the new Netflix anthology series Easy (premieres Sept. 22) Base New York Twitter @maybeAyaCash Adweek: What's the first…

Marketers Rejoice: Twitter No Longer Counts Photos, GIFs, Videos Toward 140-Character Limit

Brands can say more with their tweets

Good news, copywriters. Twitter is officially letting you be a little more verbose. Starting today, the 140-character limit for tweets will only include text—as in letters, numbers, symbols or spaces. It's…

Twitter’s First NFL Livestream Drew an Average Digital Audience of Just 314,000 a Minute

15.4 million watched Thursday Night Football on TV

CBS's first Thursday Night Football game of the season drew 28 percent fewer viewers than last season's inaugural prime-time game on the network. But don't blame Twitter. While the New York…

These Students Made a Song Out of Inactive Twitter Accounts, and It's Super Catchy

Time to go egg-hunting

To get people to delete their (probably long-forgotten) inactive Twitter accounts, some students from Rotterdam-based Willem de Kooning Academy created a ridiculously catchy @twittersong, with lyrics created by combining—and calling…

Twitter Just Made It Easier to Find Out Which Brand Accounts Provide Customer Support

Helpful ones will be labeled in search results

Twitter's been improving its customer-support functionalities for marketers for months, upgrading direct messaging and customer feedback capabilities. The social giant wants to be seen by retailers and other marketers as…

With All Eyes on NFL Streaming, Jack Dorsey Pins Twitter's Future on Live Content

CEO talks his plan to grow the platform

COLOGNE, Germany—The future of Twitter may be live, but CEO and co-founder Jack Dorsey couldn't make it to Dmexco to give his speech in person. Instead, Dorsey held a video…

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