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Topic: Twitter

Memorial Day Indecision? Try Travelocity's 'Choose Your Own Adventure' Tweets Click your picks to find a random getaway

Stumped for a last-minute Memorial Day getaway destination? Travelocity created a fun Twitter game that might be able to help. Starting at this tweet, you can interact with the @RoamingGnome by…

May 23, 2014, 10:52 AM EDT

Miller Lite Enlists Twitter for First-Ever User-Generated Commercial Incentivizes social sharing with prizes

MillerCoors-owned Miller Lite is banking on consumers sharing all of their beer-guzzling photos on Twitter this summer for the brand’s first tweet-to-win contest. The "Show Us Your Miller Time" summer campaign…

May 22, 2014, 4:33 PM EDT

This Real-Time Game from Adventure Time's Creator Is the Best Thing on Twitter in Years Tweet your Zork-like commands to Quest Attack

Just as the doubters were writing Twitter's obituary, animator and Adventure Time creator Pendleton Ward had to go and show that the network can still have a few fun surprises…

May 21, 2014, 5:38 PM EDT

Budweiser Ramps Up Social, Digital Video to Win Over Soccer Fans Plans to amplify chatter

Anheuser-Busch’s Budweiser is giving digital a prime spot in its sponsorship as the official beer of the upcoming 2014 FIFA World Cup with a string of video and social efforts. "On…

May 21, 2014, 3:55 PM EDT

Facebook, Twitter and YouTube Have Different Mobile Ad Strengths Notable marketers riff at a roundtable event

A quartet of panelists speaking about audience targeting at the Mobile Media Upfront this week essentially agreed that Facebook, Twitter and Google/YouTube are going to continue attracting more brand dollars…

May 21, 2014, 3:51 PM EDT

Infographic: What Motivates and Agitates Mom Bloggers How (and how much) do they get paid?

For marketers, blogging moms have long been a mysterious and massively influential group that can seem difficult to decode. The reason is relatively simple: No two bloggers are alike. Each…

May 20, 2014, 11:05 PM EDT

Ford's Social Media Star, Scott Monty, Talks About Leaving—and Not Looking Back Declares social marketing is at 'critical juncture'

Scott Monty is leaving Ford after leading its social media efforts for six years, with a flair for innovation. It shouldn't be a total shock to those who know of…

May 20, 2014, 12:29 PM EDT

McDonald's New Happy Meal 'Ambassador' Just Might Eat Your Children Meet 'Happy,' this week's most maligned mascot

On the heels of a refresh that brought Ronnie McDonald some sweet new threads, McDonald's has just introduced a new crazy-eyed mascot—er, "ambassador"—named "Happy." (Presumably because "Nightmare Fuel" was already…

May 20, 2014, 10:38 AM EDT

JDate Crowdsourced Its Ad Copy for Biggest Rebrand in 17 Years Wanted more of a millennial vibe

JDate is running billboards in New York City's Times Square and a highly trafficked Los Angeles location with "Find Mr. Right to Left" ad copy, which came out of a…

May 20, 2014, 6:00 AM EDT

Tango Messaging App Invites Brands to Hit Publish Taps Spotify, AOL for launch of channels

Messaging app Tango is following in the footsteps of competitors like BlackBerry Messenger with the launch of media channels users can follow. Tango Channels is still in testing and will…

May 20, 2014, 5:00 AM EDT

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