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Topic: Twitter

Movie Studio Is the First to Live Stream a Trailer Premiere With Twitter's Periscope

STX Entertainment promotes The Gift

Newly formed movie studio STX Entertainment is the first advertiser to work with Twitter on a campaign that incorporates the live-streaming app Periscope. STX premiered the trailer for its debut film The…

29 People Who Can't Stand Your Stupid Branded April Fools' Joke

The backlash is real

Here we are again, fools. It's the first day of April, and everyone is reluctant to click links for fear of getting Rickrolled, sent to an old website from the '90s…

Google Rolls Out New Tools to Drive Mobile App Installs

Enticing gamers with video promos and more

App-install ads continue to be a lucrative business for Facebook and Twitter, and now Google wants a bigger piece of the market. Today Google is rolling out two new tools aimed…

Marketers Are Eager to Tap Into Snapchat's Treasure Trove of Millennials

Even if they have to go around the messaging app to do it

Brands salivating over Snapchat as an engaging influencer marketing tool are all too often put off by costly campaigns and inconclusive results. But given the messaging app is insanely popular…

4 Ways Brands Are Already Using Twitter's Periscope App

Red Bull and Mountain Dew are among early adopters

One day after debuting as a competitor to red-hot streaming app Meerkat, Twitter-owned Periscope has already gotten the attention of brands, which are testing out what they can do with…

Twitter's Periscope Launch Is an Unintentional PR Coup for an Agency Called Periscope

Owner of @Periscope says today is like 'waking up on Christmas'

What happens when your agency ends up having the same name as a hot new app launched by a social media giant? Well, if you're Minneapolis-based Periscope, you sit back, relax…

17 First Impressions of Periscope, Twitter's Meerkat Killer

The livestreaming video app is simple, powerful and a little bit annoying

Welcome to the tipping point, when livestreamed mobile video officially became part of our digital world's everyday social experience. Today, Twitter officially launched Periscope, which it bought as a startup and…

Kal Penn Is Bringing Big Data to the Masses With New Nat Geo Show

The actor (and former politico) talks binge watching and Trivia Crack

Specs Who Kal Penn Age 37 Claim to fame Host and producer of National Geographic Channel's The Big Picture with Kal Penn (premieres March 30 at 9 p.m.); star of Battle Creek on CBS…

10 Trends Shaping the Future of Branded Content

Twitter's head of content planning tells us what to watch for

As we wind down the first quarter of 2015, the discussion around content marketing only continues to grow in volume. And it's moving in so many different directions that it's…

Brands Are Already Hustling to Get in on March Madness

Georgia State's upset brought a bevy of Promoted Tweets

The drama of March Madness didn't take long to settle in. In dramatic upset victories today, the University of Alabama at Birmingham beat Iowa State, and Georgia State shocked Baylor. In…

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