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Topic: Twitter

Periscope Is Now Livestreaming GoPro Footage

Just in time for the X Games

Action-oriented videographers now have a new venue for broadcasting their daring footage in real time: Periscope.  In a post this morning on Medium, the livestreaming app owned by Twitter announced the…

Twitter Needs a Product Renaissance to Get Out of Its Current Funk

Executive exodus raises questions around the ad industry

Twitter's had a rough go of things lately, capped off by a round of executive departures over the weekend. What does the San Francisco company need to regain momentum? "Until some more…

5 Ways to Improve Chemistry With Your Clients

Knowing needs, interests and commonalities can rocket relationship

You've heard it before: You're a great agency and the work was terrific, but we're going with someone else that's a "better fit." Where did you go wrong? Did you…

Facebook Just Launched Its Own Version of Twitter's Moments, but Just for Sports

Social giant hits the gridiron

The imitation game between Facebook and Twitter continues. Facebook this morning launched Sports Stadium, which at first glance appears to be its own version of Twitter's Moments, but specifically for sports.…

Google Hopes Super Bowl Advertisers Choose It Over Twitter for Real-Time Marketing

Wix will test out YouTube's instant ads

Brands are notorious for pulling out all the digital marketing bells and whistles during the Super Bowl, and Google hopes to take a bite out of Twitter's reputation as brands'…

After a Series of Outages, Twitter's Stock Price Has Dropped in an Alarming Fashion

Not what real-time marketers want to hear

Twitter, a social media favorite among marketers, journalists, celebrities, news lovers and trolls, is having a rough time of things in recent days and weeks. Since Friday, it's suffered three…

Nielsen Will Add Facebook to Its Social Ratings to Measure Conversation Around TV

Instagram next for expanded service

For nearly three years, Nielsen has been measuring the social conversation around TV shows—but only on Twitter. Now, as it faces increased scrutiny over its ability to accurately measure how many…

Comcast Partners With Twitter-Owned Niche and 19 Influencers to Pitch Its Cable Box

Gives up the control clients get working with agencies

Niche and parent company Twitter have brought together a huge group of the most influential social media creators for a single campaign promoting a souped-up cable box. Partnering with Comcast to…

Twitter Looks to Harness Its Endless Gaming Tweets With a Dedicated Channel

Social net builds a focus on games

Twitter wants to collect the best tweets about games into a single place with a new channel devoted specifically to the subject.  A new handle, @TwitterGaming, will, in effect, organize "thousands…

Periscope Videos Are Now Autoplaying on Twitter

100 million live broadcasts in past year

Twitter is finally showing off how Periscope fits into its bigger video strategy. Starting today, livestreaming videos automatically play in newsfeeds in Twitter's iPhone app, similar to how the microblogging…

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