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Topic: Twitter

Big Brands Got 105% More Twitter Engagement During Q4 Consumers are 'becoming more comfortable' with them on social

Big brands are evidently getting much better at Twitter. The social analytics player Simply Measured today said total engagement for marketers jumped 105 percent year over year in the fourth quarter.…

February 10, 2015, 5:02 PM EST

Twitter Now Has 288 Million Users, But Its Growth Rate Is Under Scrutiny Investors and brands want the social player to scale faster

OK, don't freak out. Twitter's growth appears to be slowing, according to a quarterly earnings call today, but the social network says it's actually gained nearly twice as many users…

February 5, 2015, 5:22 PM EST

Chipotle Is Asking Fans to Write Haikus, and Some of Them Are Truly Impressive Burritos obviously stir the soul

Chipotle has come up with a pretty clever way to get people to express their deep love for burritos. Today, Chipotle is running a social media campaign asking people to…

February 5, 2015, 5:18 PM EST

Tricked Into Quoting Hitler, Coca-Cola Suspends Automated Tweet Campaign Gawker prank led to #MakeItHappy images drawn from Mein Kampf

Coca-Cola has suspended its #MakeItHappy automated social campaign after a prank from Gawker had the brand inadvertently tweeting out several lines from Adolf Hitler's Mein Kampf. The soda brand's campaign, introduced…

February 4, 2015, 6:19 PM EST

Pot Marketers Must Get Creative as Digital Ad Networks Just Say No Emerging industry looks to social instead

Weed-focused tech companies say they want to embrace digital advertising full throttle, but the industry is not quite ready for their business. Display ad networks, social networks and search companies present…

February 3, 2015, 10:07 AM EST

Twitter Finally Reveals Its Plan to Make Money From All Those Free Tweets Posted Everywhere Ads will begin appearing in apps like Flipboard

Promoted tweets are going to show up outside of Twitter for the first time, the company announced today, revealing part of its strategy for increasing ad exposure that had been…

February 3, 2015, 8:59 AM EST

Here Is Why Twitter Still Beats Facebook for Super Bowl Brands A sea of stats show how the huge platforms performed

So who won the Facebook-Twitter Bowl? Last night's game attracted a record number of viewers and became the most tweeted Super Bowl. It also was the most active on Facebook, where 65…

February 2, 2015, 12:02 PM EST

Monster Created a Masterpiece of Twitter Trolling With This Brilliant Super Bowl Post BBDO's intentional snafu rewarded clicks and keen eyes

Faking out your followers on Twitter is quickly becoming a tired tactic for attention, but Monster still deserves a round of applause for its Super Bowl social stunt. BBDO New York…

February 2, 2015, 11:14 AM EST

McDonald's Was Lovin' Everyone Else's Super Bowl Ads on Twitter Brand follows through on ad's positive message

During tonight's Super Bowl, Nationwide, Fiat, Chevy Colorado, Snickers, Turbo Tax, Esurance, Skittles and other brands have trended nationally on Twitter, thanks to either in-game commercials or pregame activity that…

February 1, 2015, 10:07 PM EST

Seattle Seahawks' Chris Matthews Is Turning Out to Be a Great Super Bowl Ad for Foot Locker Dominant wide receiver once sold sneakers

Foot Locker didn't have to buy an advertisement in this year's Super Bowl—it has one playing in the game. Seattle Seahawks wide receiver Chris Matthews worked at Foot Locker before…

February 1, 2015, 9:48 PM EST

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