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Topic: Twitter

The Super Bowl Is Turning Into Digital Advertising's Biggest Day Brands invest in online campaigns, not just TV spots

As Super Bowl audiences demand more second-screen content and as online ad opportunities expand, brands are aggressively growing their presence beyond merely multimillion-dollar TV spots. It's about so much more than…

January 26, 2015, 8:00 PM EST

24 Hours in Advertising: Tuesday, Jan. 27, 2015 Nick Offerman promotes Nascar, Victoria's Secret reveals Super Bowl ad, and brands take on #Snowmageddon2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Victoria's Secret releases full Super Bowl spot The lingerie brand teased its…

January 26, 2015, 6:47 PM EST

Brands Are Already Shoveling Out Real-Time Marketing Around #Blizzardof2015 But as conditions worsen, social strategists warn to watch your tone

Brands are wasting little time tweeting around #Blizzardof2015 and #Snowmageddon2015, two hashtags already trending nationally. Toyota and GoToMyPC, a mobile app, are buying Promoted Tweets around the hashtag, while DiGiorno, Red…

January 26, 2015, 1:52 PM EST

Here's Victoria's Secret Super Bowl Ad, and It's Exactly What You’d Expect 'We do what we know'

Victoria's Secret has joined the conga line of brands—including Lexus, Bud Light, Budweiser, Mercedes and Kia—releasing their Super Bowl ads before the game. This year marks the third game in which…

January 26, 2015, 9:00 AM EST

How Vevo Found a Workaround to Make its 'Fifty Shades' Video Autoplay on Twitter Little-known option grabbed eyes (and ears) for 'Earned It'

Vevo isn't waiting around for Twitter to release an autoplay feature. Instead, it's one of a few media companies already playing videos automatically in users' feeds by making use of…

January 23, 2015, 4:03 PM EST

How Facebook Became a Proving Ground for Hyper-Targeted Super Bowl Ad Tactics Brands like Toyota selectively message each group

Facebook always says it has a Super Bowl-size audience to advertise against every day—1.3 billion users—but this year for the Big Game it's not just about hitting the whole audience,…

January 22, 2015, 10:30 AM EST

Ev Williams: Why I Don't Care if Instagram Has More Users Than Twitter One metric doesn't tell the whole story

This article first appeared, in a slightly different form, at Medium.com.   I was recently quoted as saying "I don't give a shit" if Instagram has more users than Twitter. If you read…

January 19, 2015, 8:57 AM EST

This Week's Most Intriguing Digital Marketing Stats It's been a fascinating five days for social media ads

Here are this week's 10 most interesting numbers from the digital marketing space, including a surprising dollar figure from Snapchat, as well as a data point that's going to please…

January 16, 2015, 4:05 PM EST

Buffalo Wild Wings Turns Your Tweets (Emojis Included) Into Fun NFL Sportscasts Brand turns around quick videos for playoffs and Super Bowl

Buffalo Wild Wings is not a Super Bowl advertiser but has a clever plan to chime in on social chatter during the game. Last week, the brand started asking its Twitter…

January 15, 2015, 9:45 AM EST

How 4 Brands (and Bob Newhart) Made the Most of College Football's First Playoff Championship Butterfinger, Arby's among the social notables

There weren't a ton of brands that treated Monday night's first college football playoff championship like it was a worthy of the kind of real-time marketing efforts normally seen for…

January 13, 2015, 6:58 AM EST

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