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Topic: Twitter

This Writer Just Schooled Us All on Suspenseful, Awkwardly Comic Twitter Storytelling

Building anticipation, 140 characters at a time

Joe Craig, a British writer and children's novelist, just demonstrated his mastery in adapting long-form copy to the medium of Twitter ... by recounting the apparently true tale of a…

Edward Snowden Is Now on Twitter, and He's Picked the One Perfect Account to Follow

Whistleblower will be keeping tabs on the NSA

He made his name by showing us all that the NSA can and very well might be listening in on our conversations, and now Edward Snowden is having a bit…

Twitter Unveils Its First Paid Brand Emoji, and It's for (Who Else?) Coca-Cola

Designed with help from W+K

Twitter, Coke and Wieden + Kennedy are clinking ice-cold bottles of Coca-Cola today after teaming up to create the site's first branded emoji that's actually a paid ad placement. If you…

Alfa Romeo Responded to This Forlorn Fan With One of the Best Personalized Tweets Ever

Poetically mourning a missed connection

A lot of brands try for a personalized, poignant touch with their social media fans, but few have ever pulled it off this well. When Daniel Hancox of England's Burton upon…

Mashable Just Learned a Basic Rule of Twitter: Cross William Shatner at Your Own Risk

Misunderstood tweets with Bieber lead to a fun little fracas

The first rule of tweeting about William Shatner is to assume your tweet will be read by William Shatner. Which is great, unless he's not happy with what he reads. (Trust…

Ogilvy Gets Potholes to Tweet, Asking to Be Fixed, Every Time They're Run Over

Complaints from the source

People aren't the only ones complaining about potholes in Panama City. The potholes are complaining! With so many streets in Panama City damaged, local agency P4 Ogilvy & Mather placed special…

Twitter Unveils Star Wars Emojis, and All Is Right With the Galaxy

Three characters to begin with, including a new one

Emoji product placement on Twitter just advanced a few light years today, as the social network—in partnership with Disney and Lucasfilm—unveiled Star Wars emojis at the Star Wars Celebration in…

29 People Who Can't Stand Your Stupid Branded April Fools' Joke

The backlash is real

Here we are again, fools. It's the first day of April, and everyone is reluctant to click links for fear of getting Rickrolled, sent to an old website from the '90s…

Like Clockwork, These Brands Found Time for Absurd Tweets About the Apple Watch

New gadget brings out the visual gags

By now you've heard all about Apple's new gadget—that futuristic iPhone accessory known as the Apple Watch. When the biggest brand in the world releases a new product, it's a…

Fans Successfully Unlocked the New Avengers Trailer, and It Was Totally Worth It

Twitter buzz rewarded with an epic preview

Marvel both delighted and infuriated its rabid fan base today by making them work together to unlock the new Avengers: Age of Ultron trailer by tweeting about it. But good…

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