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Topic: Twitter

Gap Baffles NASA Fans by Featuring the Space Shuttle in an Ad About 1969

Brand says its ad is just being misunderstood

Gap's been running ads celebrating "iconic Americana moments" and playing up the chain's founding in 1969. But one of its retro choices left NASA fans flummoxed. A tweet from the recent…

Men Read Mean Tweets About Female Sportswriters, and Are Shocked at How Dark It Gets

Harassment that's #MoreThanMean

If you think you've been exposed to the most vile behavior the internet has to offer, you need to spend more time browsing replies to female sports journalists. From creepy…

The Titanic's Final Hours Are Being Relived on Twitter, and It's Hard to Look Away

Luxury liner struck ice 104 years ago today

If you needed a reminder of the deadly hubris that can be fueled by marketing, technology and industrial one-upsmanship, there's a flurry of century-old tweets you might want to check…

This Writer Just Schooled Us All on Suspenseful, Awkwardly Comic Twitter Storytelling

Building anticipation, 140 characters at a time

Joe Craig, a British writer and children's novelist, just demonstrated his mastery in adapting long-form copy to the medium of Twitter ... by recounting the apparently true tale of a…

Edward Snowden Is Now on Twitter, and He's Picked the One Perfect Account to Follow

Whistleblower will be keeping tabs on the NSA

He made his name by showing us all that the NSA can and very well might be listening in on our conversations, and now Edward Snowden is having a bit…

Twitter Unveils Its First Paid Brand Emoji, and It's for (Who Else?) Coca-Cola

Designed with help from W+K

Twitter, Coke and Wieden + Kennedy are clinking ice-cold bottles of Coca-Cola today after teaming up to create the site's first branded emoji that's actually a paid ad placement. If you…

Alfa Romeo Responded to This Forlorn Fan With One of the Best Personalized Tweets Ever

Poetically mourning a missed connection

A lot of brands try for a personalized, poignant touch with their social media fans, but few have ever pulled it off this well. When Daniel Hancox of England's Burton upon…

Mashable Just Learned a Basic Rule of Twitter: Cross William Shatner at Your Own Risk

Misunderstood tweets with Bieber lead to a fun little fracas

The first rule of tweeting about William Shatner is to assume your tweet will be read by William Shatner. Which is great, unless he's not happy with what he reads. (Trust…

Ogilvy Gets Potholes to Tweet, Asking to Be Fixed, Every Time They're Run Over

Complaints from the source

People aren't the only ones complaining about potholes in Panama City. The potholes are complaining! With so many streets in Panama City damaged, local agency P4 Ogilvy & Mather placed special…

Twitter Unveils Star Wars Emojis, and All Is Right With the Galaxy

Three characters to begin with, including a new one

Emoji product placement on Twitter just advanced a few light years today, as the social network—in partnership with Disney and Lucasfilm—unveiled Star Wars emojis at the Star Wars Celebration in…

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