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Topic: Twitter video

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Mobile Video Study Claims Better Performance Than TV But that’s not always a good thing

A new report from the Mobile Marketing Association, Millward Brown and Tremor Video today finds that mobile video ads get consumers talking about ads more than television spots, even if…

July 14, 2014, 3:21 PM EDT

Starz Debuts Power With Video-Heavy Tweets Challenges social network's reputation for short-form clips

Starz will debut a full-length episode of its new drama Power via Twitter tonight after posting a sneak peek that leveraged the social site's one-click video earlier today. The 50 Cent-produced…

May 30, 2014, 7:14 PM EDT

4 Brands Using Twitter Video for Extended Storytelling Takes one-click video a step further

Twitter has begun testing a new feature within its one-click video format that lets brands string together pieces of content, Adweek has learned. The ‘view more videos’ option builds on Twitter’s…

May 23, 2014, 1:56 PM EDT

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