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Topic: Twitter TV

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Quaker's Twitter TV Targeting Campaign Gets 16% Engagement Rate Bodes well for second-screen pushers

Getting brands with television-heavy budgets to buy into social is tough, but Quaker is claiming that a program it ran with Twitter earlier this year effectively extended the reach of…

June 26, 2014, 12:11 PM EDT

Why Apple's Topsy Buy May Be All About Its Social TV Future Twitter data firm offers glimpse into viewing habits

Apple raised eyebrows yesterday with its curious acquistion of the social analytics firm Topsy. While many have wondered what the deal is all about, many experts believe it points in…

December 3, 2013, 3:25 PM EST

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