Have You Seen The Twitter Mirror?

Often found backstage at major award shows such as the Grammys and the Oscars, as well as talk show green rooms, the Mirror allows celebrities to take “selfies” of themselves simply by tapping the screen. The photo is then sent out to the event’s Twitter feed, often driving thousands and thousands of retweets and comments.

“Our job is to get everyone at home on Twitter to say, ‘Oh my God, watching TV with Twitter is so much fun,’ ” says Fred Graver, Twitter’s head of TV, speaking to the Wall Street Journal.