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Topic: Twitter Cards

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Mountain Dew Gets 3,500 Phone Calls From Click-to-Call Tweet Tests new Twitter feature to push Baja Blast soda

Mountain Dew may not be one of the first names associated with direct response marketing, but that's not stopping the Pepsi-owned brand in testing a Twitter click-to-call feature that's akin…

July 29, 2014, 3:27 PM EDT

Cost Per App Install Is 30 Percent Less Than Expected On Twitter, Lyft Says New ad program now open to all

Twitter is starting to sell app install ads to all, and the car service Lyft said that these campaigns cost 30 percent less to acquire a new customer than the…

June 30, 2014, 12:00 PM EDT

Budweiser Ramps Up Social, Digital Video to Win Over Soccer Fans Plans to amplify chatter

Anheuser-Busch’s Budweiser is giving digital a prime spot in its sponsorship as the official beer of the upcoming 2014 FIFA World Cup with a string of video and social efforts. "On…

May 21, 2014, 3:55 PM EDT

5 Questions With Twitter's Global Online Sales Leader Richard Alfonsi talks conversions and app-install ads

Twitter’s Richard Alfonsi, head of global online sales, said that the next mobile ad products on the platform will be ones that drive consumers to act right within their tweets—email…

March 13, 2014, 1:09 PM EDT

Twitter Is Giving Brands and Publishers More Insights Into How Their Tweets Perform New dashboard will offer detailed share analytics

Twitter is diving even deeper into data. The social media platform is now giving publishers and brands more insights into how their tweets perform. Today, the company introduced analytics for Twitter…

January 23, 2014, 5:31 PM EST

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