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Topic: Twitter Amplify

Samsung Will Take Twitter Users Inside the NBA Championship Series with 360-Degree Ads

Features behind the scenes footage

The NBA and Samsung think 360-degree ads will be a slam dunk. Just in time for the NBA Championship Series, the pair is partnering with Twitter to bring fans exclusive 360-degree…

5 Things Advertisers Should Know About Twitter's NFL Livestreaming Deal

Brands seem to already approve

Twitter announced a deal with the NFL today to livestream 10 of the league's 16 Thursday Night Football games next season. The league chose Twitter over Amazon and Verizon for the…

More Preroll Ads Are Coming to Twitter Feeds With Expanded Video Program

Beta test lets any publisher make money off clips

Twitter is preparing to open up Twitter Amplify to any publisher who wants to make money on the videos it posts to the microblogging site.  More than 200 publishers, sports leagues and TV…

Can a Deeper NFL Partnership Help Twitter Attract More Users?

The media players extended their social-video deal

Even if Twitter never attracts tens of millions more Baby Boomers and Gen Xers—people who generally think a Facebook account constitutes a large enough social-media footprint—it really should be able…

Twitter Debuts Native Video With Neil Patrick Harris

Social platform looks for user growth with the feature

Twitter unveiled its native video product today in style, allowing Neil Patrick Harris to promote the upcoming Academy Awards, which he will host on ABC. In a 30-second "scoop" clip…

MTV Launches Ariana Grande's New Album With a Little Help From Twitter

Pepsi sponsors tweets to songs

Ariana Grande is amplifying her album release with a Twitter campaign starting today. The singer and MTV, along with their sponsor Pepsi, are using Twitter's Amplify advertising to debut four…

Twitter Poaches People.com's Editor in Chief

Janice Morris helps build out social news team

Five months after Vivian Schiller left NBC for Twitter, the social media company has hired away another exec from a traditional outlet. Janice Morris, People.com's editor in chief, revealed with a…

Twitter, Omnicom Deal Combines Mobile Ad Forces

Media agency commits $230 million, report says

Twitter and Omnicom struck an ad deal today, sources confirmed for Adweek. Omnicom Medial Group is set to spend up to $230 million marketing on the messaging platform over the…

Twitter Video Ads Now Play With One Click

Quietly rolls out new format

Twitter’s one-click video is now open to advertisers and brands, Adweek has discovered. Twitter confirmed that the more desirable video format has been expanded beyond Amplify media partners who started…

Twitter's Redesign Speaks to Brands and Users With Emojis, Vine Messenger, Video, Ads

'Media forward' simplifies tweet culture

Twitter’s new look is rolling out more widely today, and it has some users saying it looks similar to Facebook. The messaging service is making changes to solve its most…

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