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Twitter Poaches People.com's Editor in Chief Janice Morris helps build out social news team

Five months after Vivian Schiller left NBC for Twitter, the social media company has hired away another exec from a traditional outlet. Janice Morris, People.com's editor in chief, revealed with a…

June 23, 2014, 2:18 PM EDT

Twitter, Omnicom Deal Combines Mobile Ad Forces Media agency commits $230 million, report says

Twitter and Omnicom struck an ad deal today, sources confirmed for Adweek. Omnicom Medial Group is set to spend up to $230 million marketing on the messaging platform over the…

May 27, 2014, 12:13 PM EDT

Twitter Video Ads Now Play With One Click Quietly rolls out new format

Twitter’s one-click video is now open to advertisers and brands, Adweek has discovered. Twitter confirmed that the more desirable video format has been expanded beyond Amplify media partners who started…

May 5, 2014, 4:42 PM EDT

Twitter's Redesign Speaks to Brands and Users With Emojis, Vine Messenger, Video, Ads 'Media forward' simplifies tweet culture

Twitter’s new look is rolling out more widely today, and it has some users saying it looks similar to Facebook. The messaging service is making changes to solve its most…

April 8, 2014, 2:02 PM EDT

Twitter and Billboard Strike Deal for Social Music Charts Will reveal the next hot acts

Twitter and Billboard have teamed up to make real-time music charts based on the musings of the social platform's 240 million users. Whether pop behemoths Katy Perry or Pharrell Williams are…

March 27, 2014, 12:40 PM EDT

Gooooaaalll! Fox Deportes Amplifies on Twitter First Spanish-speaking media company joins program

Twitter’s second-screen Amplify program now promotes brands en Español, too. Fox Deportes and Heineken are using Twitter’s Amplify to share highlights of the UEFA Champions League tournament, Adweek has learned,…

March 14, 2014, 6:00 AM EDT

Weather Channel Video Ad Autoplays on Twitter Violates rules on cards program

The Weather Channel is delivering autoplay video ads on Twitter, but they appear to be breaking the rules.  A promoted tweet featured autoplay video from The Weather Channel --against the rules. Today,…

January 7, 2014, 6:13 PM EST

McDonald's Will Join Verizon as NFL-Twitter Amplify Partner Fast-food giant is loving football ads; Twitter continues TV march

If you’re an ad industry player who has watched National Football League games in the last few weeks, you’ve probably noted that McDonald’s has really ramped up its marketing this…

September 26, 2013, 1:03 PM EDT

CBS Sees Potential for Mid-Market Advertisers in Twitter Amplify Media giant is latest conquest

To say that David Morris, CBS Interactive chief customer officer, is bullish on Twitter would be an understatement. The media exec called Twitter "the No. 1 social network in the…

September 23, 2013, 1:52 PM EDT

ESPN Re-ups With Twitter Amplify for College Football Verizon Wireless nabs exclusive on social video ads

Television networks and publishers are really getting on board with Twitter Amplify. In the second development of its kind during the last few days, ESPN will quickly deliver college football highlights…

August 29, 2013, 6:28 PM EDT

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