Twitter Sneaks Up On Facebook Advertising Like Hobbits Entering Mordor

While the great eye of the tech community focused squarely on Apple this week, Twitter took the opportunity to sneak through the black gates of mobile advertising in a way that’s SURE to shake up Facebook. And it went largely unnoticed.

While the great eye of the tech community focused squarely on Apple this week, Twitter took the opportunity to sneak through the black gates of mobile advertising in a way that’s SURE to shake up Facebook. And, as Gigaom points out, it went largely unnoticed.

In a move that’s said to have cost them $350 million, Twitter has acquired MoPub, the world’s largest mobile ad exchange.

Shares in Twitter have risen by $20 since the announcement. This isn’t something to be taken lightly — it’s already being compared to when Google bought DoubleClick in 2007.

The acquisition of MoPub will allow third-party users to manage advertising inventory on iOS and Android platforms, plan campaigns in advance and bid for ads in real-time. 

By using browsing data — of both the desktop and mobile variety — combined with data acquired through Twitter, advertisers are looking at what could be the most effective targeted marketing we’ve...

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