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4 Reactions to Twitter's Gnip Acquisition Ad players weigh in

Twitter's decision to purchase long-time data partner Gnip will have far-reaching implications for social media marketers, per a snap poll of industry players today. Boulder, Colo.-based Gnip is one of a…

April 15, 2014, 7:16 PM EDT

Twitter's Secret to Growth Is 580 Million Users Waiting to Reengage Forecast shows 255 million on board, more on sidelines

Twitter is signing up 50 million new users a month, a rate at which would put the network at more than 1 billion users sometime next year, if not for…

April 10, 2014, 4:24 PM EDT

Twitter, Kantar Expand Global Data Partnership Developing new research tools for marketing

Twitter and marketing data agency Kantar have expanded their relationship. The two companies have forged a five-year deal to develop new research tools under a program called Data of Now, according…

March 31, 2014, 2:07 PM EDT

5 Questions With Twitter's Global Online Sales Leader Richard Alfonsi talks conversions and app-install ads

Twitter’s Richard Alfonsi, head of global online sales, said that the next mobile ad products on the platform will be ones that drive consumers to act right within their tweets—email…

March 13, 2014, 1:09 PM EDT

Twitter Shows Off a Richer Feed With Video, Images Vines, photos will bring more visual style to the network

Twitter is now open for media. The micro-messaging platform rolled out a key change to its website and app design today that will feature photos and videos more prominently in…

October 29, 2013, 5:11 PM EDT

Why Twitter Went With Such a Low IPO Price Aim is to be like Linkedin, not Facebook, at least in rollout

That blue Twitter bird should be saying, “cheap, cheap.” The stock and value of the company are looking low to some, as the company prices shares ahead of its public offering…

October 25, 2013, 3:41 PM EDT

How AT&T Is Owning March Madness on Twitter Partnership with NCAA, Turner puts brand constantly in the game

Many brands—Capital One, Dove Men's Care, Nike and Buick, to name a few—were at the ready last weekend for March Madness, purchasing Promoted Tweets in real time around the ups…

March 28, 2013, 4:47 PM EDT

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