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Topic: Twitter ads

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Twitter Says Over 13 Million Accounts May Be Bots and Fakes And that estimate may be conservative, according to its SEC filing

Updated: The initial version of this story reported that 23 million Twitter users were bots, based on the 8.5 percent of Twitter users who use an automatic platform to access…

August 12, 2014, 11:23 PM EDT

Twitter Is Considering Any Change That Will Convert Visitors to Logged-In Users Even filtering tweets

Twitter has 271 million users who are active and logged in, but then there are many more visitors who never announce themselves. This is the biggest challenge facing CEO Dick…

July 29, 2014, 7:20 PM EDT

Twitter Revenues Surge as It Surpasses 270 Million Monthly Users Ad sales jump 129%

Twitter is hauling in users and ad dollars, giving the company a new of air of confidence. The tech notable announced its second-quarter performance today, including a 129 percent year-over-year jump…

July 29, 2014, 5:07 PM EDT

Twitter Tells Brands They Can Reach 30% of Their Followers for Free Sharing new stats with marketers

Twitter is telling brands, "Come to us if you want to reach fans freely." The company said today that marketers can hit an audience equal in size to 30 percent…

July 11, 2014, 4:42 PM EDT

Cost Per App Install Is 30 Percent Less Than Expected On Twitter, Lyft Says New ad program now open to all

Twitter is starting to sell app install ads to all, and the car service Lyft said that these campaigns cost 30 percent less to acquire a new customer than the…

June 30, 2014, 12:00 PM EDT

3 Twitter Ad Trends for USA Vs. Germany World Cup Face-Off Surprisingly, no Promoted Tweets on a big page

Today's USA vs. Germany World Cup match has already garnered a few interesting developments in terms of brands buying Promoted Tweets. 1. #USAvsGermany is not (totally) for sale.  When you click…

June 26, 2014, 1:21 PM EDT

Omnicom Exec Says Twitter Deal Is About Mobile, Video, Programmatic Gets early access to new tech

Omnicom Media Group will now get first dibs on some of Twitter’s evolving ad products, including new digital video formats, according to the people involved in a broad media deal…

May 27, 2014, 5:54 PM EDT

Twitter, Omnicom Deal Combines Mobile Ad Forces Media agency commits $230 million, report says

Twitter and Omnicom struck an ad deal today, sources confirmed for Adweek. Omnicom Medial Group is set to spend up to $230 million marketing on the messaging platform over the…

May 27, 2014, 12:13 PM EDT

Twitter Video Ads Now Play With One Click Quietly rolls out new format

Twitter’s one-click video is now open to advertisers and brands, Adweek has discovered. Twitter confirmed that the more desirable video format has been expanded beyond Amplify media partners who started…

May 5, 2014, 4:42 PM EDT

Twitter's $250 Million in Q1 Revenue Doesn't Stop User Growth Concerns Stock slides 10 percent even in face of mostly positive results

Twitter's first quarter revenues hit $250 million, beating analysts' expectations by more than $8.5 million. Advertising accounted for 90 percent of the revenue ($226 million), a line item jump of…

April 29, 2014, 8:14 PM EDT

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