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Coke Zero Mother's Day Twitter Stunt Lets Forgetful Sons Off the Hook Original social play ropes in 10 classically trained painters By Christopher Heine

Attention, forgetful sons: If you wake up this Sunday and realize you didn't get your mom anything for Mother's Day, don't panic. Coke Zero will be there for you. In a…

May 10, 2013, 12:01 AM EDT

Mountain Dew Uses Twitter Ads to Promote Apology Marketers chime in on if it's the pro move By Christopher Heine

Mountain Dew today purchased Promoted Tweets to push its apology for the highly controversial Tyler, The Creator video on Twitter. In a story that was broken by Adweek, the PepsiCo…

May 2, 2013, 5:55 PM EDT

Twitter Opens Ad Demand Floodgates With Self-Serve Expansion No change in frequency of ads served, says exec By Tim Peterson

Twitter extended its self-serve platform to all U.S. users today, opening up the demand floodgates even more than when it rolled out an ad API earlier this year. Conceivably accommodating…

April 30, 2013, 4:17 PM EDT

Salesforce Ties Facebook Custom Audiences, Twitter Keyword Targeting Into Marketing Cloud Shows difference between self-serve platforms and API partners By Tim Peterson

Like the social advertising version of Twitter.com versus Tweetdeck, Facebook’s and Twitter’s ad platforms can satiate most advertisers. Power marketers looking for more bells and whistles typically turn to third-party…

April 23, 2013, 8:00 AM EDT

Twitter Inks Content Partnership Deal With BBC America Latest of several positioning moves made by the company this week By Maura McGowan

In an ongoing effort to provide high-quality video for its website while gaining ad revenue, Twitter has reached a content deal with BBC America, the cable network announced via a…

April 19, 2013, 1:11 PM EDT

Twitter Drops Music App, Amps Up Media Ambitions Positions social platform to leapfrog Pandora for mobile ad revenue By Tim Peterson

Like a new album, Twitter Music leaked early with a CNET report that the social platform had signed (acquired) music discovery service We Are Hunted. Then last week word began…

April 18, 2013, 12:55 PM EDT

Twitter Looks to Emulate Google With Keyword Ad Targeting Social giant continues to roll out more marketing options By Tim Peterson

The explosion of search advertising in the mid-2000s put keywords on the advertising pedestal, letting brands pinpoint specific, intent-laden words they’d like to target against. Keyword ads have worked brilliantly,…

April 17, 2013, 1:02 PM EDT

How AT&T Is Owning March Madness on Twitter Partnership with NCAA, Turner puts brand constantly in the game By Christopher Heine

Many brands—Capital One, Dove Men's Care, Nike and Buick, to name a few—were at the ready last weekend for March Madness, purchasing Promoted Tweets in real time around the ups…

March 28, 2013, 4:47 PM EDT

Capital One May Get Charles Barkley on Twitter Underscores financial giant's social-media focus By Christopher Heine

Charles Barkley's new gig as a Capital One spokesperson during March Madness may soon be bringing the ultra-quotable Round Mound of Rebound to Twitter—even though he's dissed the social site…

March 22, 2013, 5:52 PM EDT

What AARP Learned From #ObamaIsNotSatan Advice for Twitter marketers on avoiding real-time hell By Christopher Heine

On Monday, the AARP's Promoted Tweet buy for "Obama" turned awry when #ObamaIsNotSatan was a national trend on Twitter for several hours. The org was running ads (shown below) on…

March 22, 2013, 2:51 PM EDT

Topic: Twitter ads