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Topic: Twitter ads

Twitter Just Made It Easier for Advertisers to Target College Grads, Parents and Small Businesses

With a persona-based system

Twitter wants to make targeting easier for advertisers, so today it unveiled a feature called "personas," which lets brands target groups of consumers based on whether they have college degrees,…

Coke's New Twitter Ads Call Out Viewers by Name

Social promos get personal

Fifteen or so years ago, email marketers started following in the footsteps of their direct mail predecessors by including the recipient's name at the top of the message—and often in…

As #Scotus Trends, LGBT Group Innovates on Twitter and Enlists Snapchat Stars

Effort likely foreshadows 2016 presidential marketing

The Human Rights Campaign today became the first political brand to use Twitter's "Buy Now" button, which debuted in September. And the group—which advocates for LGBT rights—teamed up with two…

10% of Small, Local Businesses Have Purchased Twitter Ads

And half of those using the social platform buy Promoted Tweets

Twitter launched automated ad buying for small- to medium-size businesses (SMBs) in Indonesia earlier this week after rolling out the service in other countries in recent months. But it's been three whole years…

Twitter Now Has 288 Million Users, But Its Growth Rate Is Under Scrutiny

Investors and brands want the social player to scale faster

OK, don't freak out. Twitter's growth appears to be slowing, according to a quarterly earnings call today, but the social network says it's actually gained nearly twice as many users…

Twitter Finally Reveals Its Plan to Make Money From All Those Free Tweets Posted Everywhere

Ads will begin appearing in apps like Flipboard

Promoted tweets are going to show up outside of Twitter for the first time, the company announced today, revealing part of its strategy for increasing ad exposure that had been…

How 6 Advertisers Are Taking Twitter to the Next Level During the Super Bowl

Custom-made tweets and videos are changing the game

Twitter will look different during this year's Super Bowl, with a new video design and in-game highlights posted live by the NFL. There's also more build-up from brands that now…

Here Are the 10 Most Innovative Digital Ad Products of 2014

Google, Snapchat, Facebook and the rest reshape the industry

It wasn't long ago when social media advertising just meant Facebook and digital advertising only reached desktop computers. Well, 2014 saw an explosion in the Internet ecosystem, which has become…

Twitter Bolsters Audience-Based Ad Targeting

Marketers can create lists from email addresses and mobile numbers

Twitter has expanded its tailored audiences capabilities, with some of the tools designed to let Promoted Tweet advertisers more easily create consumer segments and manage existing lists not only with…

Twitter Says Over 13 Million Accounts May Be Bots and Fakes

And that estimate may be conservative, according to its SEC filing

Updated: The initial version of this story reported that 23 million Twitter users were bots, based on the 8.5 percent of Twitter users who use an automatic platform to access…

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