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Topic: Twitter ad sales

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Cost Per App Install Is 30 Percent Less Than Expected On Twitter, Lyft Says New ad program now open to all

Twitter is starting to sell app install ads to all, and the car service Lyft said that these campaigns cost 30 percent less to acquire a new customer than the…

June 30, 2014, 12:00 PM EDT

Omnicom Exec Says Twitter Deal Is About Mobile, Video, Programmatic Gets early access to new tech

Omnicom Media Group will now get first dibs on some of Twitter’s evolving ad products, including new digital video formats, according to the people involved in a broad media deal…

May 27, 2014, 5:54 PM EDT

Twitter, Omnicom Deal Combines Mobile Ad Forces Media agency commits $230 million, report says

Twitter and Omnicom struck an ad deal today, sources confirmed for Adweek. Omnicom Medial Group is set to spend up to $230 million marketing on the messaging platform over the…

May 27, 2014, 12:13 PM EDT

Twitter Video Ads Now Play With One Click Quietly rolls out new format

Twitter’s one-click video is now open to advertisers and brands, Adweek has discovered. Twitter confirmed that the more desirable video format has been expanded beyond Amplify media partners who started…

May 5, 2014, 4:42 PM EDT

Pinterest Hires Twitter Sales Leader to Forge Partner, Agency Ties Partnership team now covers U.S.

Pinterest has filled a top-level sales position, tapping a Twitter veteran to round out its partnerships team as it builds its ad business. Lisa Manowitz started today as the head…

April 29, 2014, 2:33 PM EDT

Twitter's Secret to Growth Is 580 Million Users Waiting to Reengage Forecast shows 255 million on board, more on sidelines

Twitter is signing up 50 million new users a month, a rate at which would put the network at more than 1 billion users sometime next year, if not for…

April 10, 2014, 4:24 PM EDT

Twitter, Kantar Expand Global Data Partnership Developing new research tools for marketing

Twitter and marketing data agency Kantar have expanded their relationship. The two companies have forged a five-year deal to develop new research tools under a program called Data of Now, according…

March 31, 2014, 2:07 PM EDT

5 Questions With Twitter's Global Online Sales Leader Richard Alfonsi talks conversions and app-install ads

Twitter’s Richard Alfonsi, head of global online sales, said that the next mobile ad products on the platform will be ones that drive consumers to act right within their tweets—email…

March 13, 2014, 1:09 PM EDT

Why Twitter Went With Such a Low IPO Price Aim is to be like Linkedin, not Facebook, at least in rollout

That blue Twitter bird should be saying, “cheap, cheap.” The stock and value of the company are looking low to some, as the company prices shares ahead of its public offering…

October 25, 2013, 3:41 PM EDT

Twitter Promoted Trends Typically Cost Less in Latin America $200K price tag not usually applied, per IMS

Global brand marketers that want to zero in on what they can get out of Promoted Trends—which cost around $200,000 a day in the United States—might want to run a…

August 13, 2013, 11:07 AM EDT

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