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Topic: Twitter

Yahoo Adding Tweets to Homepage Partnership with Twitter follows Facebook integration

Yahoo has announced a partnership with Twitter that will bring Tweets to the Yahoo homepage, The Wall Street Journal reported. "As users explore our nearly endless stream of content, we will…

May 17, 2013, 3:17 PM EDT

Gevalia Aims for a Buzzy Social Partying Weekend Swedish coffee brand looks for more American market share

It stands to reason that caffeinated folks are unusually active on social media. Gevalia can only hope that's the case this Saturday when 3,000 so-called consumer advocates host parties in…

May 17, 2013, 1:22 PM EDT

USA to Integrate Content and Social Chatter Ads will run alongside chatter and on TV simultaneously

Many TV networks have been partnering with Twitter to capitalize on the social media zeitgeist, but Comcast's USA Network is going rogue in the quest for cross-platform audience engagement. USA will…

May 16, 2013, 1:41 PM EDT

Twitter and Foursquare Partner With Movie Ads Firm National CineMedia's Upfront shows potential third screen to big screen connections

Twitter and Foursquare have inked intriguing deals with National CineMedia, which announced the partnerships in front of a packed movie theater on New York's Upper Westside this afternoon at the…

May 15, 2013, 4:45 PM EDT

ESPN, Twitter Expand Partnership Deals add high-quality video, ads to social site

In a bid to secure highly-coveted video advertising dollars, Twitter has been seeking deals with TV networks. Coinciding with the networks' upfronts, the social company reached deals with Fox and…

May 14, 2013, 12:37 PM EDT

These Are the Biggest Hurdles Facing Social TV 2013 could be the breakthrough year

TV has a new love—that little blue Twitter bird. And like any new infatuation, the promise of what’s to come is almost too good to be true. Most recently, the Grammys…

May 13, 2013, 10:25 PM EDT

Klout Perks Crosses 1 Million Claims, More Than 400 Campaigns Company considering sponsored answers product with Bing

Nearly three years after Klout launched Klout Perks as its first paid product for brands—letting marketers like Chevy reward influential users with offers like a weekend-long test drive—more than one…

May 13, 2013, 1:05 PM EDT

Twitter Vines Get Shared 4x More Than Online Video Researcher says nascent tool packs branding punch

Marketers love them some Twitter Vines—and for good reason, it turns out. Unruly Media's research reveals that branded Vines (see Doritos example below) are shared four times as often as…

May 9, 2013, 4:25 PM EDT

The Onion Explains Twitter Hack Humor site offers serious advice for avoiding attacks

The Onion—a publication that doesn't even offer real news—seems like an odd target for the Syrian Electronic Army, but the satirical news site claimed its Twitter account fell victim to…

May 9, 2013, 11:52 AM EDT

Associated Press Updates Social Media Guidelines News organization publishes best practices for reporting on sensitive stories

The Associated Press announced an update to its social media guidelines, with a focus in part on potentially dangerous or sensitive stories, like the recent terrorist attack in Boston. "When there’s…

May 7, 2013, 5:53 PM EDT

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