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Topic: Twitter

Facebook's Mobile Base Is 1 Billion Users Bigger Than All of Twitter

Social network is growing faster, too

Facebook now counts more than 1.3 billion mobile users, putting its smartphone-based audience at a billion more people than Twitter attracts as a whole. That is one of the most…

Despite Wall Street's Impatience, Twitter's First CMO Will Have to Play the Long Game

No quick fixes, agency execs say

Twitter is looking for a chief marketing officer a couple months after Anthony Noto, its chief financial officer, took over marketing on what turned out to be a temporary basis.…

Twitter's Ad Sales Jump 63%, but the Platform Still Needs a Lot More Users

Interim CEO Jack Dorsey addresses growth problem head-on

Twitter saw ad sales rise last quarter, leading to better-than-expected revenue, but the interim CEO Jack Dorsey, co-founder of the company, said user growth is still too slow. The San Francisco…

Is Google+ Finally Cooked for Good? Agency Execs Aren't So Sure

Marketers weigh in as tech giant pivots social strategy

Google yesterday admitted it was wrong to require Google+ account holders to use the company's other digital products, marking a significant policy departure for its struggling social media hub that…

Instagram's Ad Sales Are Expected to Top $2 Billion by 2017

It will outsell Google and Twitter for display, eMarketer says

Instagram will generate almost $600 million in ad sales this year, according to eMarketer's first report on the photo-sharing mobile app. The research firm also predicted Instagram will earn $2.81…

Twitter's New Event Targeting Lets Brands Plan Months Ahead for Live Campaigns

Real-time marketing enhanced

Twitter is already a go-to place for brands when it comes to special events and important days. It's a place where the conversation naturally gravitates during, say, the Super Bowl…

Ice-T and Coco Discuss Their New Talk Show, Media Obsessions and Why They're Mad at Twitter

The married duo hits the airwaves on Aug. 3

Specs Coco Age 36 Claim to fame Model, actress, founder of Licious apparel and lingerie Twitter @cocosworld Base New York Ice-T Age 57 Claim to fame Actor (Law & Order: SVU), rapper Twitter @FINALLEVEL Base New York Latest project…

These Digital Stats Show Exactly Why Google Fears Facebook Ads

Report reveals changes in the industry

Facebook continues to apply pressure to Google's ad business, showing that the social network's boldness is paying off, according to new research from Adobe. Adobe looked at the last three months…

Millennial Marketing Tips From 4 of the World's Biggest Digital Platforms

Snapchat, Facebook, Twitter and Pandora execs weigh in

A quartet of executives from Facebook, Snapchat, Twitter and Pandora gave advertisers tips on how to reach millennials during a panel at ZenithOptimedia Group's Mobile Day in New York on…

This Creepy Ad Brings an Old Political Tactic to Twitter After Iran Deal

And 'Death to America' drops from trending topics

The Iran nuclear deal is a top trend on Twitter today, and so was "Death to America," at least for a brief time this morning. The historic deal between longtime enemies…

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