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Topic: Twitter

José Bautista of the Toronto Blue Jays Shares His Favorite Apps and Cereals

But he won't use Twitter to campaign for an all-star spot

Specs Age 34 Claim to fame Right fielder for the Toronto Blue Jays; five-time player in the MLB All-Star Game Base Toronto and Tampa, Fla. Twitter @JoeyBats19 What's the first information you consume in the…

Will Brands Come Calling for Carli Lloyd, the Surprise Star of the Women's World Cup?

Experts say you can bet on it

The U.S. team's rout of Japan in yesterday's Women's World Cup final has led to talk that Carli Lloyd, winner of the Golden Ball as the tournament's best player, should be put…

10 Brand Tweets That Prove Shark Week Has Essentially Become a National Holiday

McDonald's and Jell-O join the party

Discovery Channel is bumping up Shark Week programming a month earlier than normal this year, and a number of brands like Coca-Cola, Dunkin' Donuts and Jell-O are churning out clever…

Fond Farewells Flood Twitter After Death of Burt's Bees Co-founder

Burt Shavitz, 80, was an artisanal marketing pioneer

Burt's Bees cofounder Burt Shavitz has passed away at the age of 80, and fans of his quirky brand are flooding social media with remembrances. Shavitz was the namesake and face…

Twitter Just Made It Easier for Advertisers to Target College Grads, Parents and Small Businesses

With a persona-based system

Twitter wants to make targeting easier for advertisers, so today it unveiled a feature called "personas," which lets brands target groups of consumers based on whether they have college degrees,…

Twitter's Adam Bain on Keeping It Fresh and Avoiding Sharks and Lawyers

Innovation in unlikely places

CANNES, France–He could be Twitter's next CEO, so it was a perfect time for Adam Bain's talk on innovation and to hear his thoughts on everything from creative corporate culture…

Twitter's Top Tactician on How Brands Like Coca-Cola Can Win the Moment

Seems simple, but it's a lot of work

CANNES, France—Brands know they want to be on Twitter, but they don't always know what to say. That's where Twitter's Ross Hoffman and his team come in. Hoffman, Twitter's director of…

This Side-by-Side Marketing Test Shows 3 Ways Meerkat Is Soundly Beating Periscope

Some intriguing takeaways

The battle between Meerkat and Periscope for video livestreaming supremacy is going strong, and brands are quickly picking sides. While Meerkat, the SXSW darling, has started inking deals—like the one with CMT and…

What Marketers Need to Know About 5 New Types of Social Commerce

Instagram, YouTube and Twitter all have different takes

Social media companies such as Facebook and Twitter have been trying to infuse their platforms with e-commerce functionalities over the past few years with the aim of attracting more ad…

Crocs Bets Big on Interactive Twitter Videos With 'Funway Runway' Effort

Leans heavily on the social platform

Summer just started, so Crocs, the maker of lightweight sandals and other beach-friendly footwear, is gearing up for its big sales season with an interesting Twitter push today.  Working with agency…

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