Twitter | Adweek Twitter | Adweek
Advertisement

Topic: Twitter

NFL Tops Jeter's Last Game in Twitter TV Ratings Cowboys-Saints contest takes first place

NBC’s Sunday Night Football contest between the New Orleans Saints and Dallas Cowboys came out on top of Nielsen’s TV Twitter ratings for sports programs this past week. The game was…

September 30, 2014, 5:46 PM EDT

Dunkin' Donuts Wants to Take Loyalty Up a Notch With Mobile and Social Big Twitter push for football season

Last year, Dunkin' Donuts partnered with ESPN to create TV spots entirely from Vine videos, and now the two are rolling out a Twitter-heavy promotion for football season. And while most…

September 30, 2014, 3:40 PM EDT

Can Mobile Rule the Ad World? After early struggles, the small screen may ultimately emerge as the winner

For years, mobile was seen as a slick sideshow—the possibilities of engaging people on a platform that commands, even consumes their attention has always held great promise but also appeared…

September 29, 2014, 8:00 AM EDT

Magazine Metrics Expand Beyond Ad Pages to Digital Monthly report from the MPA will measure 147 periodicals' reach beyond print

For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a…

September 29, 2014, 12:08 AM EDT

KitKat's #Bendgate Tweet Has Officially Eclipsed Oreo's Super Bowl Win Perfect visual came together in just 30 minutes

Two days after KitKat jumped into chatter around Apple's #bendgate on Twitter with a cleverly-composed tweet, the candy brand's post has now eclipsed Oreo's real-time marketing reign. Toward the end of…

September 26, 2014, 1:48 PM EDT

How to Use Animated GIFs on Twitter (While Muttering Obscenities Every Step of the Way) We tested three approaches and found them all lacking

Some people think animated GIFs are stupid. Some find them charming. Possibly because of this rift, Twitter seems caught in a pictorial purgatory that makes everyone unhappy. Like it or not,…

September 26, 2014, 11:11 AM EDT

Now You Can Add Something to Your Amazon Wishlist Just by Tweeting About It But Forrester analyst doubts many consumers will use it

Amazon and Twitter are already gearing up for holiday shopping with the launch of a new hashtag-triggered shopping tool today. Amazon's new initiative is dubbed #AmazonWishList and builds on a…

September 24, 2014, 11:36 AM EDT

Super Bowl Rematch Tops Nielsen TV Twitter Sports Broadcasts Top 10 sports shows for Sept. 15-21

The Hawks came out on top in a nail-biting overtime win, which did wonders for CBS, giving the network four out of 10 of its football contests in the top…

September 24, 2014, 10:31 AM EDT

7 Brand Marketers Poached by Tech Companies Who will be next?

Snapchat, Apple, Twitter and Lyft are increasingly enlisting brand marketers to build out new advertising strategies and revenue streams. Marketers from Nike, Virgin America, Unilever and Gap have all been snatched…

September 23, 2014, 12:56 PM EDT

See Which Brands Are Talking Like Pirates on Twitter Today Some go overboard on funny holiday

Today is Talk Like Pirate Day, an annual event that makes it acceptable to swap out everyday conversations with pirate parlance and dress up in costumes. And, of course, brands…

September 19, 2014, 12:57 PM EDT

Advertisement