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Topic: Tweets

Ashton Kutcher, an Uber Investor, Wades Into Brouhaha With Tweets About 'Shady Journalist' Defends ride-share exec's idea of 'digging up dirt' on editor

Ashton Kutcher, an investor in Uber, has taken to Twitter to question the uproar around recent comments by the car-sharing app's svp of business, Emil Michael. A BuzzFeed article on Monday…

November 19, 2014, 12:12 PM EST

Are Brands on Fleek With Slangy Tweets? IHOP Explains Its Hip New Voice 'Back that stack up'

Who knew IHOP was so hip? The pancake chain has found its voice on Twitter, and it sounds an awful lot like a teenage hip-hop fan. That's why most adults…

October 23, 2014, 4:06 PM EDT

This Guy's Replies to 9/11 Brand Tweets Sum Up Everything That's Wrong With 9/11 Brand Tweets Should marketers say anything today?

Brands that try to get in on the social conversation around 9/11 can come off as crass and opportunistic. But it takes a witty foil to really show how dumb…

September 11, 2014, 1:33 PM EDT

Evian's Real-Time Marketing Reaps Big Social Stats Targets New Yorkers with Twitter-enabled service

Water brands aren’t typically known for envelope-pushing marketing programs. But new results from a recent Evian Twitter campaign that the brand shared with Adweek reveal how the marketer uses real-time…

September 5, 2014, 3:39 PM EDT

Nike's World Cup Triumphs Summed Up in One Infographic Swoosh scores big with video marketing

While competitor Adidas has had its hands full with Luis Suarez's biting incident in the World Cup, Nike seems be enjoying a clean run of global marketing success during the…

June 27, 2014, 2:14 PM EDT

Twitter and Billboard Strike Deal for Social Music Charts Will reveal the next hot acts

Twitter and Billboard have teamed up to make real-time music charts based on the musings of the social platform's 240 million users. Whether pop behemoths Katy Perry or Pharrell Williams are…

March 27, 2014, 12:40 PM EDT

Live Events Are King for Getting People to Recommend and Buy Brands Music makes people feel the most positive

Word-of-mouth marketing may be the hot new trend, but when it comes to getting people to recommend a brand, nothing gets people talking up a brand like live experiences do,…

November 13, 2013, 6:16 AM EST

Twitter Still Finding Its Wings in Bumpy IPO Drop in stock price on day two

So much for a smooth flight:  Twitter’s public debut hit some turbulence on day two. The much-hyped Wall Street offering started Thursday, after Twitter lined up investors to sell 70 million…

November 8, 2013, 5:04 PM EST

Gap and Other Brands Are Already Using Facebook GIFs Code-breaker Giphy is hearing from publishers, too

Tech firm Giphy this morning tweeted that it had launched a Facebook GIFs product, and the digerati immediately buzzed with interest. Within a couple of hours, The Gap posted one…

August 29, 2013, 2:08 PM EDT

Miller Lite Teams With Nascar Twitter Star on Charity Effort Brad Keselowski and brewer launch cool crowdsourcing campaign

Miller Lite sponsors Nascar driver Brad Keselowski, and today the brand is announcing a digital cause-marketing campaign, "Get on the 2," giving racing fans the chance to appear on his…

February 22, 2013, 2:19 PM EST

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