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Twitter and Billboard Strike Deal for Social Music Charts Will reveal the next hot acts

Twitter and Billboard have teamed up to make real-time music charts based on the musings of the social platform's 240 million users. Whether pop behemoths Katy Perry or Pharrell Williams are…

March 27, 2014, 12:40 PM EDT

Live Events Are King for Getting People to Recommend and Buy Brands Music makes people feel the most positive

Word-of-mouth marketing may be the hot new trend, but when it comes to getting people to recommend a brand, nothing gets people talking up a brand like live experiences do,…

November 13, 2013, 6:16 AM EST

Twitter Still Finding Its Wings in Bumpy IPO Drop in stock price on day two

So much for a smooth flight:  Twitter’s public debut hit some turbulence on day two. The much-hyped Wall Street offering started Thursday, after Twitter lined up investors to sell 70 million…

November 8, 2013, 5:04 PM EST

Gap and Other Brands Are Already Using Facebook GIFs Code-breaker Giphy is hearing from publishers, too

Tech firm Giphy this morning tweeted that it had launched a Facebook GIFs product, and the digerati immediately buzzed with interest. Within a couple of hours, The Gap posted one…

August 29, 2013, 2:08 PM EDT

Miller Lite Teams With Nascar Twitter Star on Charity Effort Brad Keselowski and brewer launch cool crowdsourcing campaign

Miller Lite sponsors Nascar driver Brad Keselowski, and today the brand is announcing a digital cause-marketing campaign, "Get on the 2," giving racing fans the chance to appear on his…

February 22, 2013, 2:19 PM EST

Data Points: Social Savior Is Twitter TV's godsend or are people are just tweeting through the commercial breaks?

With all the DVRing and ad-skipping going on, social TV apps offer the promise that the chance to chat in real time with fellow fans can lure people back to…

February 6, 2013, 9:39 AM EST

Twitter Locks Down Access for Third-Party Apps Storify safe, but Flipboard's fate questioned

Expanding the tweets in one’s Twitter time line shows that a lot of people stick to posting through Twitter.com or one of its official apps. Twitter would like things to…

August 16, 2012, 9:38 PM EDT

Twitter's Costolo Touts Real-Time Connections Points to the immediacy and emotion of unfiltered media as new marketing model

CANNES, France—As social media and sharing continue to transform media, Twitter CEO Dick Costolo on Wednesday championed the revolutionary benefits that real-time planning can have on creative executions on- and…

June 20, 2012, 1:26 PM EDT

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