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Topic: Tweets

Brands All Use This Same Tired Joke on Twitter and It Needs to Stop

Unoriginal tweets are deal breakers

We've reached peak brand inanity on Twitter, and it seems to have affected—or infected—almost every marketer trying to capitalize on the top trending hashtag "five-word deal breakers." The social media elites…

How 6 Advertisers Are Taking Twitter to the Next Level During the Super Bowl

Custom-made tweets and videos are changing the game

Twitter will look different during this year's Super Bowl, with a new video design and in-game highlights posted live by the NFL. There's also more build-up from brands that now…

Ashton Kutcher, an Uber Investor, Wades Into Brouhaha With Tweets About 'Shady Journalist'

Defends ride-share exec's idea of 'digging up dirt' on editor

Ashton Kutcher, an investor in Uber, has taken to Twitter to question the uproar around recent comments by the car-sharing app's svp of business, Emil Michael. A BuzzFeed article on Monday…

Are Brands on Fleek With Slangy Tweets? IHOP Explains Its Hip New Voice

'Back that stack up'

Who knew IHOP was so hip? The pancake chain has found its voice on Twitter, and it sounds an awful lot like a teenage hip-hop fan. That's why most adults…

This Guy's Replies to 9/11 Brand Tweets Sum Up Everything That's Wrong With 9/11 Brand Tweets

Should marketers say anything today?

Brands that try to get in on the social conversation around 9/11 can come off as crass and opportunistic. But it takes a witty foil to really show how dumb…

Evian's Real-Time Marketing Reaps Big Social Stats

Targets New Yorkers with Twitter-enabled service

Water brands aren’t typically known for envelope-pushing marketing programs. But new results from a recent Evian Twitter campaign that the brand shared with Adweek reveal how the marketer uses real-time…

Nike's World Cup Triumphs Summed Up in One Infographic

Swoosh scores big with video marketing

While competitor Adidas has had its hands full with Luis Suarez's biting incident in the World Cup, Nike seems be enjoying a clean run of global marketing success during the…

Twitter and Billboard Strike Deal for Social Music Charts

Will reveal the next hot acts

Twitter and Billboard have teamed up to make real-time music charts based on the musings of the social platform's 240 million users. Whether pop behemoths Katy Perry or Pharrell Williams are…

Live Events Are King for Getting People to Recommend and Buy Brands

Music makes people feel the most positive

Word-of-mouth marketing may be the hot new trend, but when it comes to getting people to recommend a brand, nothing gets people talking up a brand like live experiences do,…

Twitter Still Finding Its Wings in Bumpy IPO

Drop in stock price on day two

So much for a smooth flight:  Twitter’s public debut hit some turbulence on day two. The much-hyped Wall Street offering started Thursday, after Twitter lined up investors to sell 70 million…

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