The Tween Issue | Adweek
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Topic: The Tween Issue

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Information Diet: Miranda Cosgrove 'iCarly' star hooked on her iPhone and food, fashion magazines

Age 19 Accomplishments Stars on Nickelodeon’s iCarly; voices Margo in Despicable Me 2 (in theaters in 2013); recording artist; winner of multiple Kids’ Choice Awards Base Los Angeles What’s the first information you…

June 29, 2012, 7:06 AM EDT

Perspective: Boys Keeping Busy At one time, 80 percent of tween lads built plastic models. Not any more.

In 1927, when Charles Lindbergh became the first aviator to fly solo across the Atlantic, the death-defying feat had a curious effect on thousands of preteen boys across the United…

June 28, 2012, 6:48 AM EDT

Portrait: Ypulse Market researchers focus is helping brands get a handle on youth culture

Specs Who Jake Katz, general manager; Dan Coates, president What Youth market research firm Where New York offices Dan Coates, president of Ypulse, is the first to admit that probing the lives and…

June 28, 2012, 6:46 AM EDT

Where Did Young Magazine Readers Go? This demo wants their info in a sharable, digital form

The early aughts were something of a golden age for magazines aimed at teens and preteens: Elle Girl, YM, Teen People, Cosmo Girl, Teen. But those titles have since folded…

June 27, 2012, 6:16 AM EDT

It's Not Easy Being Tween Who makes Target and Walmart nervous? Tween Brands' Justice, that's who

Until recently, if you had never heard of Tween Brands Inc., it was because you weren’t a tween. The company’s two clothing labels—Justice and the recently launched Brothers line for…

June 27, 2012, 6:16 AM EDT

Data Points: Tweens and Their Screens After TV, computers are the most popular way for preteens to watch their favorite shows

Preteens are at the forefront of technology. They're not only using gaming systems, CD players and TVs, they're likely to have their very own, a new study by Mindshare shows.…

June 27, 2012, 6:15 AM EDT

From Boy to Man, and Brand Watch out, Ryan Seacrest (and Howard Stern). Zach Sang is coming for you

Zach who? If you’re not an obsessive consumer of teen celebrity news gossip, or a regular viewer of Nickelodeon, you’re probably not familiar with Sang, an enterprising 19-year-old Internet radio…

June 26, 2012, 6:24 AM EDT

Tweenage Wasteland An under-13 Facebook would face a child-safety minefield

OMG, tweens are such a headache. That’s not news to parents who regularly grapple with their own prepubescents, but Mark Zuckerberg may be about to find out too. Right now, Facebook…

June 26, 2012, 6:19 AM EDT

Taking Stock With fresh food springing up everywhere, purveyors big and small feast on a crop of new marketing tactics

You can’t squeeze a ripened tomato with an iPhone. Even with online and mobile shopping at our fingertips and players like FreshDirect thriving, consumers seeking the freshest and healthiest produce are…

June 26, 2012, 6:16 AM EDT

Door Slams on Girl Scouts' Sweet Treats Health advocates lash out at Scouts over Nestlé deal

The Girl Scouts has become a surprising combatant in the war on junk food. Unfortunately, it may be on the wrong side. Health advocates last week renewed their attacks on the…

June 25, 2012, 12:02 AM EDT

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