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Topic: Tv

Jim Beam Thinks Twitter's 'Amplify TV' Will Better Ad Copy

Liquor brand testing "couple dozen" Promoted Tweets

Twitter's been busy positioning itself as the standard channel for the second-screen experience when it comes to television viewers—most recently striking a deal with Viacom to run MTV Music Awards…

Your Kids Have the Same Media Habits as You Do

Growing up digital

When it comes to technology, you don't stand a chance against your kids. Born into a digital world, tweens—those age 7-13—have unprecedented access to devices and gadgets. Half of 10-…

Marc Maron Talks About Tracking Down an Internet Troll

Shows up in an episode of his new IFC series

Specs Who Marc Maron Age 49 New gig Star, writer, producer of the new IFC series Maron Continuing gig Host of the podcast WTF With Marc Maron How did the idea to do a scripted show…

IMDB Wants to Challenge Twitter on Social TV Front

X-Ray app promises to enhance viewing experience—just not on iPad yet

Amazon's been making a much bigger push into advertising and original entertainment. But the company has long had a major integral presence in the space, albeit a quiet one. That…

Online Video Ads Have Higher Impact Than TV Ads

Finds hard-to-reach audiences

TV may still dominate the advertising market, but the audience for online video is soaring, with 58 percent of the U.S. population streaming, up from 38 percent five years ago.…

Jenny Craig's New CMO Dishes on Leading 'Challenger' Brand

Leesa Eichberger emphasizes social engagement

Leesa Eichberger last month became cmo of Jenny Craig and now looks to bolster the brand in the healthy eating niche. Eichberger's two-decade marketing resume entails a dozen years in…

Supreme Court Refuses to Hear Ivi's Case

Lower court injunction stands against TV streamer

Ivi, a pay TV service that was streaming over-the-air TV signals on the Internet without permission, has finally reached the end of the road in court. The Supreme Court on Monday…

We Took a Bunch of SXSW Geeks on a Field Trip

And took photos

Talk about a lip smacker of a photo project. Adweek gathered a diverse group of SXSW attendees for this series of portraits set at three Austin landmarks—and as this is…

Angry Birds Video Series Launching This Week on TVs, in Apps

Rovio has nabbed ads from Activision, Paramount, Sony, BlackBerry

For those considering Rovio to be simply that Finnish company behind the Angry Birds mobile games, stop that right now. Rovio has been positioning itself as an entertainment company on…

Voice: One Screen to Rule Them All

Intimately bonded with their smartphones, consumers shape the mobile future ahead of marketers

More than six decades ago, television started life as the first screen because it was the only screen. When I grew up, we had one TV with a few channels.…

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