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Topic: Tv

Jenny Craig's New CMO Dishes on Leading 'Challenger' Brand

Leesa Eichberger emphasizes social engagement

Leesa Eichberger last month became cmo of Jenny Craig and now looks to bolster the brand in the healthy eating niche. Eichberger's two-decade marketing resume entails a dozen years in…

Supreme Court Refuses to Hear Ivi's Case

Lower court injunction stands against TV streamer

Ivi, a pay TV service that was streaming over-the-air TV signals on the Internet without permission, has finally reached the end of the road in court. The Supreme Court on Monday…

We Took a Bunch of SXSW Geeks on a Field Trip

And took photos

Talk about a lip smacker of a photo project. Adweek gathered a diverse group of SXSW attendees for this series of portraits set at three Austin landmarks—and as this is…

Angry Birds Video Series Launching This Week on TVs, in Apps

Rovio has nabbed ads from Activision, Paramount, Sony, BlackBerry

For those considering Rovio to be simply that Finnish company behind the Angry Birds mobile games, stop that right now. Rovio has been positioning itself as an entertainment company on…

Voice: One Screen to Rule Them All

Intimately bonded with their smartphones, consumers shape the mobile future ahead of marketers

More than six decades ago, television started life as the first screen because it was the only screen. When I grew up, we had one TV with a few channels.…

Jeff Zucker Reportedly Chosen to Head CNN

Former NBCUniversal chief exec would replace Jim Walton

In perhaps the worst-kept secret in television since "Letterman dislikes Leno," Jeff Zucker, former head of NBCUniversal, has reportedly been picked to head up CNN in the wake of Jim…

10 Thanksgiving Episodes: Not a Turkey Among Them

Everything else is just gravy

Thanksgiving is a time for reflection, for gratitude, for football and for marathoning the James Bond movies. It's also a time when the braver TV writers try paying tribute to…

Perspective: Hide That Thing

Ever since the first TV debuted 73 years ago, TV brands have been trying to make it disappear

When Americans got their initial look at the first commercially available television set at the 1939 World’s Fair in New York, the eerie, bluish screen glowing before them measured 5…

Microsoft Nabs More Partners for Xbox TV Ads

ESPN, CBS among the growing list of partners selling 30s within Xbox Live apps

Microsoft is looking to build upon its impressive lead on the interactive TV front, an area where the software giant has seemingly outmaneuvered rival Google. To that end, Microsoft announced a…

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