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Topic: Tv

Heineken Exec Says Facebook Now Rivals YouTube for Video Ads

Newsfeed ads reached 35 million users in three days

Nine months after Facebook debuted auto-play video ads, one major brand utilizing them is willing to put the social media platform on par with YouTube when it comes to video…

No Fewer Than 5 Shows Inspired by Sherlock Holmes Find Homes on TV

Timeless themes and characters live on in the 21st Century

A shadowy cabal of influential media barons went to war with a lone mastermind earlier this year in the court. This, of course, was the legal battle between Sherlockian Leslie…

Study: Audiences Increasingly Going Mobile for Entertainment

84% of category ads contained video, rich media

A study conducted by global mobile video advertising firm Vdopia found that mobile consumption of entertainment-themed media is sharply on the rise. The information was pulled from the Vdopia Mobile Insights…

FCC Chairman Tom Wheeler May Tighten Media Ownership Rules

Expect strong opposition from TV broadcasters and newspapers

The FCC could be close to a long overdue review of media ownership rules come March, and there’s bad news for media owners: Early indications are that the new chairman…

The Hot List Is Supercharged With a Big Party

A contemporary and transformative franchise

While the annual Hot List is Adweek’s longest-running franchise, we’ve never thrown a big party to celebrate it. All that changes Dec. 2 with the first Adweek Hot List Gala…

Google’s Chief Business Officer Says It’s Time to Invent What’s Next

Nikesh Arora’s new media calculus

You’ll see all around this a number of essays about digital disruption, about what’s coming at us, about what the future will be like for us all. But the truth…

This Cincinnati Agency Doesn’t Shy Away From Traditional Work

Curiosity Advertising is expanding its digital disciplines

Specs Who Matt Fischer (l.), president and chief creative officer; Greg Livingston, partner and chief development officer What Full-service agency Where Cincinnati While agency startups typically showcase one or two digital specialties at their…

Comedy Central Is Dismantling Its Digital Wall

Content and ads will flow across multiple screens

Can a network merge its digital unit with the rest of the corporate structure? Comedy Central thinks it can—today, the network is announcing it’s done exactly that. The next question,…

Xbox Makes Bold Push to Own Living Room

Upcoming Microsoft gaming console promises to make TV personal like phones

Microsoft has made a bold move toward controlling consumers' relationship with television, while potentially reshaping the living room entertainment and ad experience with the upcoming launch of the Xbox One…

Brooklyn Nets Add Security Brand to Impressive Roster

SecureWatch24 lands sponsorship for rising NBA team

Football season just kicked off, but Brett Yormark, CEO of Barclays Center and Brooklyn Nets, wishes his NBA team's basketball schedule was only hours from getting underway. And who could blame…

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