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Topic: Tv

Comedy Central Is Dismantling Its Digital Wall Content and ads will flow across multiple screens

Can a network merge its digital unit with the rest of the corporate structure? Comedy Central thinks it can—today, the network is announcing it’s done exactly that. The next question,…

October 13, 2013, 11:03 PM EDT

Xbox Makes Bold Push to Own Living Room Upcoming Microsoft gaming console promises to make TV personal like phones

Microsoft has made a bold move toward controlling consumers' relationship with television, while potentially reshaping the living room entertainment and ad experience with the upcoming launch of the Xbox One…

September 23, 2013, 4:05 PM EDT

Brooklyn Nets Add Security Brand to Impressive Roster SecureWatch24 lands sponsorship for rising NBA team

Football season just kicked off, but Brett Yormark, CEO of Barclays Center and Brooklyn Nets, wishes his NBA team's basketball schedule was only hours from getting underway. And who could blame…

September 16, 2013, 12:01 AM EDT

Jim Beam Thinks Twitter's 'Amplify TV' Will Better Ad Copy Liquor brand testing "couple dozen" Promoted Tweets

Twitter's been busy positioning itself as the standard channel for the second-screen experience when it comes to television viewers—most recently striking a deal with Viacom to run MTV Music Awards…

June 21, 2013, 4:44 PM EDT

Your Kids Have the Same Media Habits as You Do Growing up digital

When it comes to technology, you don't stand a chance against your kids. Born into a digital world, tweens—those age 7-13—have unprecedented access to devices and gadgets. Half of 10-…

May 29, 2013, 6:29 AM EDT

Marc Maron Talks About Tracking Down an Internet Troll Shows up in an episode of his new IFC series

Specs Who Marc Maron Age 49 New gig Star, writer, producer of the new IFC series Maron Continuing gig Host of the podcast WTF With Marc Maron How did the idea to do a scripted show…

May 26, 2013, 10:58 PM EDT

IMDB Wants to Challenge Twitter on Social TV Front X-Ray app promises to enhance viewing experience—just not on iPad yet

Amazon's been making a much bigger push into advertising and original entertainment. But the company has long had a major integral presence in the space, albeit a quiet one. That…

May 21, 2013, 12:00 AM EDT

Online Video Ads Have Higher Impact Than TV Ads Finds hard-to-reach audiences

TV may still dominate the advertising market, but the audience for online video is soaring, with 58 percent of the U.S. population streaming, up from 38 percent five years ago.…

May 1, 2013, 6:39 AM EDT

Jenny Craig's New CMO Dishes on Leading 'Challenger' Brand Leesa Eichberger emphasizes social engagement

Leesa Eichberger last month became cmo of Jenny Craig and now looks to bolster the brand in the healthy eating niche. Eichberger's two-decade marketing resume entails a dozen years in…

April 19, 2013, 2:02 PM EDT

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