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Topic: Tv

College Football Playoff Quickly Becomes a TV and Social Media Power Player Real-time marketers are waking up to the new 'big game'

College football, which culminates Monday night with its first playoff championship game, is either in the process of building its own version of the Super Bowl or is setting the…

January 11, 2015, 12:22 PM EST

TV Viewing Continues to Shift Online Online video streaming jumps 60% from previous quarter

Amid declining television ratings, Nielsen is reporting that more Americans are consuming TV shows online than through traditional channels. According to The Wall Street Journal account, viewership of live television dropped…

December 5, 2014, 11:14 AM EST

Heineken Exec Says Facebook Now Rivals YouTube for Video Ads Newsfeed ads reached 35 million users in three days

Nine months after Facebook debuted auto-play video ads, one major brand utilizing them is willing to put the social media platform on par with YouTube when it comes to video…

December 5, 2014, 8:00 AM EST

Study: Audiences Increasingly Going Mobile for Entertainment 84% of category ads contained video, rich media

A study conducted by global mobile video advertising firm Vdopia found that mobile consumption of entertainment-themed media is sharply on the rise. The information was pulled from the Vdopia Mobile Insights…

June 4, 2014, 12:24 PM EDT

FCC Chairman Tom Wheeler May Tighten Media Ownership Rules Expect strong opposition from TV broadcasters and newspapers

The FCC could be close to a long overdue review of media ownership rules come March, and there’s bad news for media owners: Early indications are that the new chairman…

February 24, 2014, 10:16 PM EST

The Hot List Is Supercharged With a Big Party A contemporary and transformative franchise

While the annual Hot List is Adweek’s longest-running franchise, we’ve never thrown a big party to celebrate it. All that changes Dec. 2 with the first Adweek Hot List Gala…

December 2, 2013, 9:39 PM EST

Google’s Chief Business Officer Says It’s Time to Invent What’s Next Nikesh Arora’s new media calculus

You’ll see all around this a number of essays about digital disruption, about what’s coming at us, about what the future will be like for us all. But the truth…

November 10, 2013, 8:31 PM EST

This Cincinnati Agency Doesn’t Shy Away From Traditional Work Curiosity Advertising is expanding its digital disciplines

Specs Who Matt Fischer (l.), president and chief creative officer; Greg Livingston, partner and chief development officer What Full-service agency Where Cincinnati While agency startups typically showcase one or two digital specialties at their…

November 7, 2013, 8:41 AM EST

Comedy Central Is Dismantling Its Digital Wall Content and ads will flow across multiple screens

Can a network merge its digital unit with the rest of the corporate structure? Comedy Central thinks it can—today, the network is announcing it’s done exactly that. The next question,…

October 13, 2013, 11:03 PM EDT

Brooklyn Nets Add Security Brand to Impressive Roster SecureWatch24 lands sponsorship for rising NBA team

Football season just kicked off, but Brett Yormark, CEO of Barclays Center and Brooklyn Nets, wishes his NBA team's basketball schedule was only hours from getting underway. And who could blame…

September 16, 2013, 12:01 AM EDT

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