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Topic: TV commercials

Study: The Most Effective Ads in Q2 Were Clear Pitches for New Products or Services

Google, E*Trade, Purina score top marks

A handful of the most effective ads that aired on TV in the last quarter—from April 1 to June 30, 2015—were to-the-point spots in which brands showed off new products…

Nest Isn't Just Smart and Sleek, But Funny Too, in First TV Ads

Device spots debut in time for holiday shopping

The connected-home company, Nest, is about to air its first TV commercials, a series of four humorous spots that show off the company's smart thermostats, smoke alarms, Web cameras, etc.…

Dunkin' Donuts' Top Twitter Fans Star in New Ads

CMO John Costello shows rough cuts at ANA conference

Dunkin' Donuts has been on a roll with social media lately, debuting one of the first Vine-based TV spots in history last month. So forgive the brand's marketing chief, John…

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