Topic: TV advertising
Twitter today announced a new program designed to help brands sync up television ads and Promoted Tweets through the use of a cutting-edge "video fingerprinting" technology. Via a data dashboard, digital marketers can…
If you've never throttled-up a dirt bike or a four-wheeler across an open terrain but have ridden a horse, well, they're similarly bumpy-but-fun experiences. So Kawasaki's new partnership with Disney's…
It’s about 9 p.m. New York time, and Jon Mandel is in Seattle, on the phone, telling a story about the story the Nielsen ratings weren’t telling. “It was Danny Abraham,”…
Facebook isn’t crazy about clicks as digital advertising’s be-all, end-all performance metric. Rather, the company is more concerned with conversions. In the fall, Facebook partnered with data provider Datalogix to launch a tool that helps advertisers…
There’s a storm coming. Data is shifting the tides of digital advertising, buoying giants like Google, Facebook, Amazon, Twitter...and The Weather Company? Like Google with its search data, Facebook with its…
Samsung's big Oscars ad buy was a huge success on Twitter, according to data from Networked Insights, which found that the brand had the largest volume of social media chatter…
The difference between an earned-only strategy in social media versus paid-plus-earned can be like the difference between the Baltimore Ravens’ methodical, pro-style offense and the San Francisco 49ers’ quick-strike "pistol"…
Between the Olympics and the U.S. presidential election, 2012 is a biggie for brands, so much so that they got out of hibernation early. The first quarter is usually quiet…
It's official: the Affordable Care Act (or Obamacare, depending where you sit on the political spectrum) has been upheld by the Supreme Court as of this morning. While the announcement…
