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Topic: TV advertising

Infographic: How the Late-Night Host Shuffle Has Changed the Price of Ads

Buyers place their bets on Fallon and Colbert

Networks and advertisers typically spend every fall focused on the new prime-time lineups. Not this year. All eyes are on late night, and with good reason. "Outside of sports, it's…

Q&A: GE's Chief Marketing Officer on Storytelling in the New Digital Industrial Era

Linda Boff discusses virtual reality and branded content

General Electric may be 125 years old, but when it comes to innovative social media campaigns, it's often light-years ahead of most marketers. GE's early adoption of emerging platforms and…

Study Finds Mercedes Advertising Outperforms Competitors Across the Board

Asked users to respond to 250,000 ads in print, digital and TV

Over the past few months, Mercedes' digital team has nimbly worked a number of social platforms to build brand awareness. But a new study launching today from Phoenix Marketing International…

Twitter's TV Ad Targeting Uses 'Video Fingerprinting'

New system could boost Promoted Tweets' effectiveness

Twitter today announced a new program designed to help brands sync up television ads and Promoted Tweets through the use of a cutting-edge "video fingerprinting" technology. Via a data dashboard, digital marketers can…

Kawasaki and 'Lone Ranger' Ride Together in Multifaceted Campaign

Motorcycle brand also partners with Subway

If you've never throttled-up a dirt bike or a four-wheeler across an open terrain but have ridden a horse, well, they're similarly bumpy-but-fun experiences. So Kawasaki's new partnership with Disney's…

The Man Who Took on Nielsen

PrecisionDemand's Jon Mandel

It’s about 9 p.m. New York time, and Jon Mandel is in Seattle, on the phone, telling a story about the story the Nielsen ratings weren’t telling. “It was Danny Abraham,”…

Facebook Craves Conversions More Than Clicks

Measurement head previews Re:think 2013 speech today

Facebook isn’t crazy about clicks as digital advertising’s be-all, end-all performance metric. Rather, the company is more concerned with conversions. In the fall, Facebook partnered with data provider Datalogix to launch a tool that helps advertisers…

The Weather Company Assembles Ad Tech's Miami Heat

New WeatherFX group planning to sell ads on non-Weather properties, including TV

There’s a storm coming. Data is shifting the tides of digital advertising, buoying giants like Google, Facebook, Amazon, Twitter...and The Weather Company? Like Google with its search data, Facebook with its…

Samsung and Grey Poupon's Oscars Ads Win on Twitter

Sentiment around Apple and Coke's spots wasn't as good, says Networked Insights

Samsung's big Oscars ad buy was a huge success on Twitter, according to data from Networked Insights, which found that the brand had the largest volume of social media chatter…

Social Strategies Differ for Auto Brands in Super Bowl

Toyota looks for sales with paid ads, Mercedes plays the long game

The difference between an earned-only strategy in social media versus paid-plus-earned can be like the difference between the Baltimore Ravens’ methodical, pro-style offense and the San Francisco 49ers’ quick-strike "pistol"…

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