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Topic: TV advertising

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Twitter's TV Ad Targeting Uses 'Video Fingerprinting' New system could boost Promoted Tweets' effectiveness

Twitter today announced a new program designed to help brands sync up television ads and Promoted Tweets through the use of a cutting-edge "video fingerprinting" technology. Via a data dashboard, digital marketers can…

May 23, 2013, 12:02 PM EDT

Kawasaki and 'Lone Ranger' Ride Together in Multifaceted Campaign Motorcycle brand also partners with Subway

If you've never throttled-up a dirt bike or a four-wheeler across an open terrain but have ridden a horse, well, they're similarly bumpy-but-fun experiences. So Kawasaki's new partnership with Disney's…

May 23, 2013, 6:00 AM EDT

The Man Who Took on Nielsen PrecisionDemand's Jon Mandel

It’s about 9 p.m. New York time, and Jon Mandel is in Seattle, on the phone, telling a story about the story the Nielsen ratings weren’t telling. “It was Danny Abraham,”…

March 24, 2013, 11:39 PM EDT

Facebook Craves Conversions More Than Clicks Measurement head previews Re:think 2013 speech today

Facebook isn’t crazy about clicks as digital advertising’s be-all, end-all performance metric. Rather, the company is more concerned with conversions. In the fall, Facebook partnered with data provider Datalogix to launch a tool that helps advertisers…

March 20, 2013, 8:00 AM EDT

The Weather Company Assembles Ad Tech's Miami Heat New WeatherFX group planning to sell ads on non-Weather properties, including TV

There’s a storm coming. Data is shifting the tides of digital advertising, buoying giants like Google, Facebook, Amazon, Twitter...and The Weather Company? Like Google with its search data, Facebook with its…

March 18, 2013, 12:00 AM EDT

Samsung and Grey Poupon's Oscars Ads Win on Twitter Sentiment around Apple and Coke's spots wasn't as good, says Networked Insights

Samsung's big Oscars ad buy was a huge success on Twitter, according to data from Networked Insights, which found that the brand had the largest volume of social media chatter…

February 25, 2013, 12:08 PM EST

Social Strategies Differ for Auto Brands in Super Bowl Toyota looks for sales with paid ads, Mercedes plays the long game

The difference between an earned-only strategy in social media versus paid-plus-earned can be like the difference between the Baltimore Ravens’ methodical, pro-style offense and the San Francisco 49ers’ quick-strike "pistol"…

January 29, 2013, 1:12 PM EST

Nielsen: Global Ad Spend Up 3.1% to $128 Billion Internet leads channels in growth, lags in share

Between the Olympics and the U.S. presidential election, 2012 is a biggie for brands, so much so that they got out of hibernation early. The first quarter is usually quiet…

July 10, 2012, 12:53 PM EDT

Analyst: Affordable Care Just Created a Huge Ad Category Health insurance companies already moving toward consumer advertising

It's official: the Affordable Care Act (or Obamacare, depending where you sit on the political spectrum) has been upheld by the Supreme Court as of this morning. While the announcement…

June 28, 2012, 1:51 PM EDT

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