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Topic: TV ads

Infographic: A TV Show's Appeal Can Determine Ad Recall, Twitter Study Says

Emotionally driven programming could drive sales

Advertising agencies can now blame TV shows when a new spot doesn't quite get the attention they think it deserves—at least sort of. According to a new study by Twitter, Starcom…

After a Decade Away, Columbia Sportswear's 'One Tough Mother' Makes Her Comeback

Gert Boyle stars in new ads from North

This week, Gert Boyle, the 91-year-old chairman of Columbia Sportswear, returns to the company's commercials after a decade. "It was time for us to insert some sexiness back into our…

As Better Tech Emerges, Will Running Social Ads Simultaneously With TV Spots Pay Off?

One automaker's results show promise

If you are a marketer wondering if it pays to run social-media ads simultaneously with TV spots, 4C Insights is in the process of trying to find out for you.  The data science…

Ad of the Day: Elizabeth Banks Gets Comically Obsessed With Real Estate for Realtor.com

Fred Savage directs major new campaign

Elizabeth Banks is everything that ads for online real estate sites are typically not—perky, lighthearted and deadpan funny. And that's precisely why she stars in Pereira & O'Dell's new campaign…

Healthcare Startup Launches First TV Ad in New York and New Jersey

Oscar showcases real parents' challenges

New York healthcare company Oscar's first television campaign targets new parents who are too frazzled to shop for health insurance. The ad (created with SpecialGuest and 1stAveMachine) rolled out today and…

Here Are the Top TV Advertisers of 2014

Includes findings from 23 industries

Despite the growth in digital video this year, TV ads still very much strike a chord with consumers, according to Ace Metrix, which released its brands of the year finalists…

Sprint Looks for New Creative Lead Agency

Search said to focus on TV work

Sprint is looking for a new creative lead agency, sources said. The review is said to be focused on above-the line marketing, much of which is spent on TV. The telecommunications…

A Look at Kids' Exposure to Ads

Children see a lot of marketing messages, regardless of platform

Despite the availability of video games and streaming TV shows on mobile devices, kids still spend more time watching television than they do using any other type of media, and…

Mark Figliulo's 1st Big Client Is Sprint

Agency opened this fall

Talk about opening with a bang. Mark Figliulo's first big account at his startup shop, Figliulo & Partners in New York, is Sprint, for which he'll create TV ads, according to…

The Top 7 Reasons Why Mobile Ads Don't Work

Dartmouth study sheds light on mobile vs. Web

A Dartmouth researcher's study sheds light on the mobile Web and app users who don't click on ads. On a high level from the study, here are the top seven reasons…

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