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Topic: TV ads

Type
A Look at Kids' Exposure to Ads Children see a lot of marketing messages, regardless of platform

Despite the availability of video games and streaming TV shows on mobile devices, kids still spend more time watching television than they do using any other type of media, and…

March 11, 2014, 10:37 PM EDT

Mark Figliulo's 1st Big Client Is Sprint Agency opened this fall

Talk about opening with a bang. Mark Figliulo's first big account at his startup shop, Figliulo & Partners in New York, is Sprint, for which he'll create TV ads, according to…

November 27, 2013, 2:37 PM EST

The Top 7 Reasons Why Mobile Ads Don't Work Dartmouth study sheds light on mobile vs. Web

A Dartmouth researcher's study sheds light on the mobile Web and app users who don't click on ads. On a high level from the study, here are the top seven reasons…

October 17, 2013, 2:38 PM EDT

Ad of the Day: Merkley Looks to the Past to Inspire the Future of Mercedes Pair of new S-Class spots

Few auto brands have as rich a history to draw upon as Mercedes-Benz, the luxury nameplate that was born in 1886. The continual challenge, however, is making the legacy of…

October 15, 2013, 4:25 PM EDT

NBA Teams Increasingly Leverage Digital to Sell Brand Sponsorships Houston Rockets are the latest

The Houston Rockets and ZTE are unveiling an exclusive deal where the China-based telecom equipment brand will appear via digital ads, social media, email, TV, in-game activations and out-of-home billboards…

October 5, 2013, 12:00 AM EDT

McDonald's Narrative Runs Across Facebook, Twitter, Instagram, YouTube #MightyWings effort is a first for the brand

McDonald's has been a leader in terms of major brands testing social media in the last few years. Therefore, it was initially surprising to learn that its fun-oriented Who's Got…

September 20, 2013, 5:09 PM EDT

Phoenix Marketing Combines Traditional Ads With Digital Data McDonald's helped develop 'Research Reborn'

Phoenix Marketing International, a 14-year-old market research firm, is launching a platform that it believes puts traditional advertising data at the fingertips of brands in the same way they have…

September 10, 2013, 11:45 AM EDT

Jason Collins Could Be Nike's New Star NBA player's historic coming-out could have big sponsorship implications

Athletes, celebrities, media & more show support for @jasoncollins34 announcement via Twitter: nba.com/wizards/twitte… — Washington Wizards (@WashWizards) April 29, 2013 Proud of @jasoncollins34. Don't suffocate who u r because of the ignorance…

April 29, 2013, 1:42 PM EDT

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