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Topic: TV ads

Healthcare Startup Launches First TV Ad in New York and New Jersey

Oscar showcases real parents' challenges

New York healthcare company Oscar's first television campaign targets new parents who are too frazzled to shop for health insurance. The ad (created with SpecialGuest and 1stAveMachine) rolled out today and…

Here Are the Top TV Advertisers of 2014

Includes findings from 23 industries

Despite the growth in digital video this year, TV ads still very much strike a chord with consumers, according to Ace Metrix, which released its brands of the year finalists…

Sprint Looks for New Creative Lead Agency

Search said to focus on TV work

Sprint is looking for a new creative lead agency, sources said. The review is said to be focused on above-the line marketing, much of which is spent on TV. The telecommunications…

A Look at Kids' Exposure to Ads

Children see a lot of marketing messages, regardless of platform

Despite the availability of video games and streaming TV shows on mobile devices, kids still spend more time watching television than they do using any other type of media, and…

Mark Figliulo's 1st Big Client Is Sprint

Agency opened this fall

Talk about opening with a bang. Mark Figliulo's first big account at his startup shop, Figliulo & Partners in New York, is Sprint, for which he'll create TV ads, according to…

The Top 7 Reasons Why Mobile Ads Don't Work

Dartmouth study sheds light on mobile vs. Web

A Dartmouth researcher's study sheds light on the mobile Web and app users who don't click on ads. On a high level from the study, here are the top seven reasons…

Ad of the Day: Merkley Looks to the Past to Inspire the Future of Mercedes

Pair of new S-Class spots

Few auto brands have as rich a history to draw upon as Mercedes-Benz, the luxury nameplate that was born in 1886. The continual challenge, however, is making the legacy of…

NBA Teams Increasingly Leverage Digital to Sell Brand Sponsorships

Houston Rockets are the latest

The Houston Rockets and ZTE are unveiling an exclusive deal where the China-based telecom equipment brand will appear via digital ads, social media, email, TV, in-game activations and out-of-home billboards…

McDonald's Narrative Runs Across Facebook, Twitter, Instagram, YouTube

#MightyWings effort is a first for the brand

McDonald's has been a leader in terms of major brands testing social media in the last few years. Therefore, it was initially surprising to learn that its fun-oriented Who's Got…

Phoenix Marketing Combines Traditional Ads With Digital Data

McDonald's helped develop 'Research Reborn'

Phoenix Marketing International, a 14-year-old market research firm, is launching a platform that it believes puts traditional advertising data at the fingertips of brands in the same way they have…

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